THE CODE WORD

TitleTHE CODE WORD
BrandBAYER
Product / ServiceCANESTEN
CategoryA02. Script
EntrantJ. WALTER THOMPSON HONG KONG, HONG KONG
Entrant Company J. WALTER THOMPSON HONG KONG, HONG KONG
Advertising Agency J. WALTER THOMPSON HONG KONG, HONG KONG
Media Agency MAXUS GLOBAL Hong Kong, HONG KONG
Production Company ANSWERMARK Hong Kong, HONG KONG

Credits

Name Company Position
Craig Howie J. Walter Thompson Hong Kong Chief Creative Officer
Quentin Yeong J. Walter Thompson Hong Kong Group Creative Director
Andy Wong J. Walter Thompson Hong Kong Senior Copywriter
Joseph Lam J. Walter Thompson Hong Kong Senior Art Director
Anisa Luk J. Walter Thompson Hong Kong Associate Art Director
Karen Sung J. Walter Thompson Hong Kong Business Director
Kennis Wu J. Walter Thompson Hong Kong Account Manger
Tiffany Lau J. Walter Thompson Hong Kong Account Executive
Anthony Leung J. Walter Thompson Hong Kong Head Of TV Production
Egg Tart AnswerMark Limited Film Director
Allen Ng Maxus Hong Kong Associate Director

Brief Explanation

The storyline revolved around a woman with a secret she was hiding from her friends. Unable to speak out about her condition, her friends assume she is having an affair with her handsome Korean co-worker – Kum Tou Yin, when what she actually has is – Yum Tou Yin (Yeast infection).

Creative Execution

VO: Once upon a time in Central There was a public enemy among women No matter who you were, you could not escape from it You could not escape its grip Be cautious of these 3 words [SUPER: KIM TOU YIN] So how powerful is Kim Tou Yin? The story begins here B: Is Ashley fighting with her boyfriend? C: Oh really? A: You are asking the right person A: No one knows better than me! Voice message: I…might…have Voice message: … Kim Tou Yin A: Ah… this is tiring C: Kim Tou Yin? A: Kim Tou Yin B: Who’s that? A: A newcomer C: A newcomer? A: An intruder B: Really?! A: Yip A: A new guy joined her team in the office A: A Korean guy from the US A: We used to go shopping after work everyday A: But now she she’s always busy A: They seem to be getting very close A: One night, I left my phone in office A: So I went back to pick it up A: Then I heard strange noises in the office A: Interesting right? A: Enough yet? A: There must be something wrong B: I ‘m not sure if I should say this or not A: Spill it out B: One day B: Ashley’s boyfriend sent me a whatsapp message… C: And speaking of which C: One night I was taking taxi and passed by their office C: Another night C: I was taking taxi again C: And another night C: I was taking taxi and saw them again A: Hey, is MTR that expensive? C: I saw Ashley running away from him A: No wonder she seems to so uncomfortable in the office W: And! A: Woah! You scared me! W: She had a fight with her boyfriend over there the other night! Ashley: Um…actually…I Waiter: Pretend I didn’t say anything C: Are you…in a fight with Nick Lee? B: I’ve been through this B: Maybe I’m more modern B: More experienced B: You need to talk to both of them Ashley: Talk to who? A: Did Nick do something wrong? Ashley: No A: So it’s you who made the mistake? B: Ashely, we will always support you C: We don’t want to be nosy B: But what actually happened? C: We don’t want to see you being fooled by 2 guys B: But you have to tell the truth Ashley: Who are you talking about? [Notebook] Kim Tou Yin Ashley: What? A: Kim Tou Yin Ashley: I’m not talking about him A: Eh, listen this Voice message: I…might…have Ashley: I mean… Ashley: I have… Ashley: Yum Dou Yim (Vaginitis) B: What? Ashley: (Yum-Dou-Yim) A: So it’s Kim Tou Yin Ashley: Gosh! A: (Trying to play with Chinese pronunciation) B: (Trying to play with Chinese pronunciation) C: (Trying to play with Chinese pronunciation) A: Oh! Yim Dou Yum! A: Ah.. No A: Yum Tou Yim! (Vaginitis) Ashley: Agnes… A: Yea? Ashley: I have something to ask you A: What is it? Ashley: Um.. nevermind A: Well… she saw you when she was taking a taxi! Ashley: Nick Ashley: Baby Ashley: Nick Ashley: Do you know some people… Ashley: Have you heard of a thing called… Ashley: I… Ashley: Actually I…. Ashley: I…might…have Ashley: … Yum Tou Yim (Vaginitis)! Ashley: And so this fuss is over Ashley: You guys are too nosy W: But, you guys did have a fight that night Ashley: That’s because I honestly didn’t know how to tell him Ashley: And… C: Silly, C: You don’t need to worry about Yum Tou Yim (Vaginitis) that much B: A pharmacist can help you Ashley: Pharmacist? VO: Luckily my BFFs reminded me Yum Tou Yim(Vaginitis)? The pharmacist could help me The pharmacist… who is my boyfriend!