| Title | BRIAN THE CROCODILE |
| Brand | THE CO-OPERATIVE BANK |
| Product / Service | BRAND |
| Category | A11. Visual Effects |
| Entrant | BLOCKHEAD Auckland, NEW ZEALAND |
| Entrant Company | BLOCKHEAD Auckland, NEW ZEALAND |
| Advertising Agency | Y&R NZ Auckland, NEW ZEALAND |
| Production Company | FINCH Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Nick Ball | Finch | Director |
| Karen Bryson | Finch | Executive Producer |
| Corey Esse | Finch | Executive Producer |
| Rebekah Kelly | Finch | Producer |
| Michael Lonsdale | The Chop Shop | Editor |
| Ben Eagleton | BE Colour | Colourist |
| Josh Moore | Y&R NZ | Chief Creative Officer |
| Guy Denniston | Y&R NZ | Creative Director |
| Gavin Siakimotu | Y&R NZ | Creative Director |
| Liz Rosby | Y&R NZ | Senior Producer |
| Blockhead | Blockhead | Post Production |
"It's in their nature" is a 30 second TVC which follows a rather flustered and exasperated young man who seems surprised at how his pet crocodile Brian is destroying his home, ruining his love life and chewing on his belongings. But of course “It’s in their nature”. The voice over then highlights the parallel between the situation unfolding where Brian the crocodile acts exactly as a crocodile should, and banks. As the voice over says “Don’t be surprised when your bank acts like a bank. They’re designed for one thing, making profit from you. If you’re not happy with that maybe it’s you that should change.”