Title | OK GO: I WON’T LET YOU DOWN |
Brand | OK GO + HONDA |
Product / Service | HUNGRY GHOST ALBUM / UNI-CUB |
Category | A05. Cinematography |
Entrant | MORI Tokyo, JAPAN |
Entrant Company | MORI Tokyo, JAPAN |
Advertising Agency | MORI Tokyo, JAPAN |
Advertising Agency 2 | DRILL Tokyo, JAPAN |
Advertising Agency 3 | DENTSU Tokyo, JAPAN |
Production Company | MORIMORI Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Morihiro Harano | Mori | Creative Director |
Jun Nishida | Drill | Art Director |
Kazuaki Seki | Triple O | Director |
Damian Kulash, Jr. | OK Go | Director |
furitsukekagyou air:man | furitsukekagyou air:man | Choreographer |
Makoto Okuguchi | tsuji management | Cameraman |
Akiyoshi Irio | Lighting | |
Takashi Taniguchi | O.F-inc. | GRIP |
Mitsuru Yamamori | morimori | Producer |
Taito Oyama | Progressive | DIT |
Kenji Yasuda | Multi-Copter Pilot | |
Shunsuke Kakuuchi | Online Editor | |
Takashi Tanaka | Online Editor | |
Shigeyuki Toriumi | IMAGICA | Colorist |
Munechika Inudo | Mark | Mass Games Design + Previsualization |
Yoshifumi Sadahara | Mark | Producer |
Daisuke Sasaki | Mass Games Design + Previsualization | |
David Robert | Mass Games Design + Previsualization | |
Hideaki Jinbo | Assistant-director | |
Satoshi Miyata | morimori | Production Manager |
UNI-CUB is a new personal mobility device developed by Honda. For its global branding effort, they created a 'collaborative music video' with popular band, OK Go. The entire video was filmed in one continuous shot with a drone from 0 meters to 700 meters above ground. In 10 hours the video reached 1 million views. In 6 days, 10 million and currently 20 million and counting. The microsite provided the making-of, product information and an interactive video which allowed users to design their own mass game. The sequential launches kept the campaign viral for a long period of time.