Brief Explanation

Genesis has 3 cutting-edge features as the following: - ASCC (Advanced Smart Cruise Control) Maintains a safe distance with the front vehicle - LKAS (Lane Keeping Assist System) Automatically corrects the direction of the vehicle within the lane - AEB (Autonomous Emergency Braking) Automatically stops the vehicle in danger of collision We decided to show the technologies through a live situation. With 6 talented Hollywood’s stuntmen, we filmed the Genesis technologies. No tricks, No CG but capturing the amazement as it is. Step 1. The six Genesis are driving in a line with ASCC mode on. Each driver starts to jump out of the car except the 1st driver. Step 2. The 1st driver covers his eyes, and all vehicles moves within the lane with LKAS even on a curve. Step 3. The trailer in front of the convoy brakes suddenly, then the vehicles slow down to a stop automatically with AEB system.

Creative Execution

We thought music can be the finishing stroke for the film. The peak of the film is the thrilling moment where 6 driver-less Genesis are speeding on the road. When the cars are running with danger, paradoxically a peaceful waltz music is played which keeps us in suspense. The music is very famous piece. The title is 'The Blue Danube Waltz' composed by Johann-Strauss II. The ironic combination of risky movements and calm classical music succeeded to give huge impact by emphasizing Hyundai's safety technologies. If we used dynamic music to match the dynamic vibe, it would have been another typical expected film. Being predictable could never impress the audience, and we predicted that. We think that we made a good choice. Actually, so many audiences have showed their curiosity on the title of the music.