LARRYKING SHOW(RAPPER)

TitleLARRYKING SHOW(RAPPER)
BrandHYUNDAI CAPITAL
Product / ServiceHYUNDAI MOTOR COMPANY - PERSONAL LEASE
CategoryA02. Script
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Entrant Company INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Advertising Agency INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production Company GOODLUCK CM PRODUCTION Seoul, SOUTH KOREA
Production Company 2 DUOFILMS Los Angeles, USA

Credits

Name Company Position
NAYOUNG LEE INNOCEAN WORLDWIDE Creative Director
CHAVEZ YUM INNOCEAN WORLDWIDE Account Director
DONGWOOK KIM INNOCEAN WORLDWIDE Account Executive
MINJUNG SEO INNOCEAN WORLDWIDE Account Executive
HANNA LIM INNOCEAN WORLDWIDE Account Executive
SANGHYUN LIM INNOCEAN WORLDWIDE Art Director
SUNGWOO NAM INNOCEAN WORLDWIDE Art Director
HYEONSEOK BANG INNOCEAN WORLDWIDE Art Director
HYUNJEONG CHOI INNOCEAN WORLDWIDE Copywriter
HYELIN JEON INNOCEAN WORLDWIDE Art Director
SAIHEE WON INNOCEAN WORLDWIDE Copywriter
Jung A Kim INNOCEAN WORLDWIDE Executive Creative Director
KYUNGHO PARK INNOCEAN WORLDWIDE Media Planner
JINMIN HAN INNOCEAN WORLDWIDE Media Planner
HYUNSUK LEE INNOCEAN WORLDWIDE Account Director

Brief Explanation

A famous rapper appears in Larry King Show and talks about car lease. Larry King asks the guest how he was able to change cars every 3 or 4 years even before becoming famous. The rapper acts cheeky and says that he was able to change cars thanks to car lease. He also adds that he is lazy and the lease even takes care of selling the used car. Larry King jokes that lease will become an even bigger hit than the rapper’s songs. The show ends with the rapper’s awkward expression.

Creative Execution

Larry : Before you became a star, I understand you were really into cars and changed cars quite frequently. Were you born rich? Rapper : OMG Larry! I leased my cars. I can change to a new one every 3 years. Larry : what do you do with all your old cars? Isn’t it annoying to take care of that? Rapper : I’m lazy! SO! Lease! They take care of all that stuff yo! Larry : Wow! Impressive that they’ll even change the car every 3 years after taking such a good care of it for you. Rapper : Or every 4 years baby~ Larry : You must have changed cars more often than you had hit songs. Rapper : (seemingly upset at the joke)(Whispers to himself under his breath in anger)Larry~ Larry : It seems that Leasing will become an even bigger hit than you. Rapper : (in a state of shock) … Larry : I think I should go lease and change my car too, son.(wink) Larry : bye, BUY hello, LEASE NA) HYUNDAI MOTORS - LEASE