Brief Explanation

A distinguished journalist for a trend magazine appears on Larry King Show and talks about car lease. When the reporter says at a car is a must-have necessity, Larry King comments that for a necessity, cars are expensive– costing tens of thousands of dollars. The guest then boasts that lease is 40% lower than regular car payment and free of car registration fees and other taxes. To the boastful guest, Larry King asks why he is not writing about car lease, which is sure to be the next trend. The show ends with Larry King laughing at the embarrassed guest.

Creative Execution

Reporter : For a reporter like me, a car is a must have necessity. Larry : A necessity worth tens of thousands of dollars. Reporter : Ha~ you don’t have to spend a lot of money. Larry : How ? Reporter : (In a superior confident tone) You lease. It’s 40% lower than a monthly car payment. Larry: Wow~ that’s nearly 40% in savings. Reporter : And that’s not all. About 3 to 4 thousand dollars in registration fees and car taxes each year is included in that cost. Larry : No worries for taxes, then. I’m sure our viewers are very very interested. Reporter : I mean, the fact that I’m doing it now means that it will be the new trend soon. Larry : Except for that leather jacket. Reporter : … Larry? Larry : really. This has been your most informative report yet! Reporter : (with a surprised awkward look on his face unexpectedly mocked) ;;;;;;;;;; Larry : Leasing will become the new trend. What have you been doing, not writing about it? Reporter : (With a ‘Right, what have I been doing?’ expression on his face) ;;;;; Larry : bye, BUY hello, LEASE NA) HYUNDAI MOTORS - LEASE