PENGUIN

TitlePENGUIN
BrandCITY CHAIN COMPANY
Product / ServiceSOLVIL ET TITUS WATCHES
CategoryA02. Script
EntrantMcCANN & SPENCER Hong Kong, HONG KONG
Entrant Company McCANN & SPENCER Hong Kong, HONG KONG
Advertising Agency McCANN & SPENCER Hong Kong, HONG KONG
Production Company MOVIOLA PRODUCTION Hong Kong, HONG KONG

Credits

Name Company Position
Spencer Wong McCann & Spencer Creative Chairman
Irne Chan McCann & Spencer Creative Director
Flora Tsui McCann & Spencer Associate Creative Director
James Fung McCann & Spencer Art Director
Spencer Wong, Irene Chan McCann & Spencer Copywriter
Wendy Ho McCann & Spencer Agency Producer
David Tsui Moviola Production Director
Christine Ip Moviola Production Producer
Alan Yap NA Cinematographer
Eddie Chung NA Music Composer
Adrian Brady NA Editor
Pang Hok Lam N/A Film Art Director

Brief Explanation

Solvil et Titus explores the relationship between time and love through love stories bringing the brand much recognition from young audiences in recent times. To continue to build this resonance with our audiences, we created a new love story - 'Penguin' based on love insights. As we continue to gain recognition with the audience. Solvil et Titus is truly becoming a symbol of love.

Creative Execution

We’ve got old! We waddle like penguins! Legend says that, long ago, penguins could fly. But one female penguin’s wings were too small to carry her. Winter brought cruel weather. And all the penguins flew away. Just one male stayed to keep her company. To find food, they were forced to learn swimming. Finally, they mastered hunting in the ocean. And stayed close by the shore. I’m sorry you gave up the sky for me. Never mind, my dear. Because of you, I’ve inherited the ocean!