Brief Explanation

Basketball is an obsession for the Pinoys. Not only the love for the game but the play anywhere anytime, the self taught players and the spirit that unites people from all backgrounds around a ball. We see hero Pinoy basketball players from all over the country, from all walks of life, showing what Play Pinoy means to them. And more than acknowledge our respect for the way they play ball, we want the Pinoy basketball community to feel that they are special and that we admire the way they play the game. Through Nike’s eyes, we capture Pinoy players' daily moves, games and challenges, this is where the game never stops rising and where Pinoy basketball never backs down.