Title | INFREQUENT FLYERS CLUB |
Brand | TIGERAIR |
Product / Service | INFREQUENT FLYERS CLUB |
Category | A08. Use of Licenced or Adapted Music |
Entrant | McCANN MELBOURNE, AUSTRALIA |
Entrant Company | McCANN MELBOURNE, AUSTRALIA |
Advertising Agency | McCANN MELBOURNE, AUSTRALIA |
Production Company | AIRBAG PRODUCTIONS Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
John Mescall | McCann Melbourne | Executive Creative Director |
Pat Baron | McCann Melbourne | Executive Creative Director |
David Ponce de Leon | McCann Melbourne | Creative Director |
Pat Baron | McCann Melbourne | Art Director |
Andrew Jones | McCann Melbourne | Art Director |
Andrew Jones | McCann Melbourne | Associate Creative Director |
Scott Hall | McCann Melbourne | Designer |
Dave Budd | McCann Melbourne | Designer |
Alex Wadelton | McCann Melbourne | Copywriter |
John Mescall | McCann Melbourne | Copywriter |
Adrian Mills | McCann Melbourne | Managing Director |
Tony Prysten | McCann Melbourne | Digital Director |
Joe Guario | McCann Melbourne | Senior Digital Producer |
Will Hollosy | McCann Melbourne | Senior Account Manager |
Serrin Dewar | McCann Melbourne | Group Account Director |
Alec Hussain | McCann Melbourne | Group Account Director |
Danish Chan | McCann Melbourne | Senior Planner |
Victoria Conners | McCann Melbourne | Agency Producer |
Chelsea Nieper | McCann Melbourne | Agency Producer |
Telling the story of a flightless bird yearning to fly, the film illustrates the Infrequent Flyers Club’s proposition of “Don’t Fly Much, Join the Club”. The film starts as brave chicken turns on a tape deck with a single peck, a cover “Wind Beneath Your Wings” by Bette Midler begins to play. More than a ballad, the song speaks to the strength and power of belief in driving people towards what they never thought possible, and as our chicken hesitantly begins to beat its wings, the tune is picked up with a growing cacophony of squawking through the barn. Whether lifted by support or sheer determination, our chicken flies towards an open barn window, pausing only once as it sees a Tigerair airplane fly past. With its daily ritual complete, a single tear rolls down its feathered cheek and the camera flies past the chicken to the blue sky beyond. Tigerair Infrequent Flyers. Don’t fly much? Join the club.