Title | MAKE LIFE A RIDE - JAPAN EDITION |
Brand | BMW MOTORRAD |
Product / Service | MOTORCYCLES |
Category | A01. Direction |
Entrant | HAVAS WORLDWIDE JAPAN Tokyo, JAPAN |
Entrant Company | HAVAS WORLDWIDE JAPAN Tokyo, JAPAN |
Advertising Agency | HAVAS WORLDWIDE JAPAN Tokyo, JAPAN |
Production Company | CUTTERS Tokyo, JAPAN |
Production Company 2 | NORTH SHORE Tokyo, JAPAN |
Production Company 3 | ALBUQUERQUE FILM Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
David Morgan | Havas Worldwide Tokyo | Executive Creative Director |
Atsushi Ishiwata | Havas Worldwide Tokyo | Creative Director |
Ryan McGuire | Cutters Tokyo | Creative Supervisor |
Yukihiro Shoda | Keep It Real | Director |
Timo Otsuki | Cutters Tokyo | Executive Producer |
Ko Yamamoto | North Shore | Producer |
Koichi Sakamoto | Albuquerque Film | Producer |
Taira Kono | Albuquerque Film | Assistant Producer |
Yuji Hashimura | North Shore | Production Manager |
Ryoken Okamura | Freelance | DOP Lighting Cameraman |
Megumi Irino | Cutters Tokyo | Post Production |
Aki Mizutani | Cutters Tokyo | Editor |
Ben Conkey | Cutters Tokyo | Colorist |
Yusaku Yasuda | Cutters Tokyo | VFX Artist |
Bum Bum | Freelance | Sound Design |
Ryo Nishikawa | Dearrts | Mixer |
Peter Moody | Havas Worldwide Tokyo | Managing Director |
Kosuke Mizutani | Havas Worldwide Tokyo | Account Director |
Noriyoshi Nagane | Havas Worldwide Tokyo | Account Executive |
The core intention of the film was to appeal directly to current riders, to return riders and to ignite a desire for biking within potential first time riders. The moving and emotional storyline was created to appeal to those with a spirit of adventure and individual freedom. Childhood experiences, youthful obsession and a grown up desire for memorable and unique lifetime experiences are beautifully captured alongside the passion and freedom that BMW and biking brings.