Brief Explanation

A WIDOWER DISCOVERS THAT HIS ONLY SON, ASHU, IS AUTISTIC. AND THAT THERE IS NO CURE FOR THIS DEVELOPMENTAL DISORDER. THE TVC IS THE STORY OF HIS JOURNEY OVER THE NEXT 15 YEARS, OF HOW HE TAKES THIS BLOW IN HIS STRIDE, AND FORGES AHEAD, HIS HEAD HELD HIGH. AS ASHU GROWS FROM A TODDLER TO AN ADOLESCENT, HIS FATHER WORKS AT BALANCING BOTH, HIS JOB, AND HIS SON'S DEMANDING CONDITION. THEIRS IS A TALE OF RESILIENCE, SPIRIT, LOVE AND COMMITMENT. AND THEN, JUST WHEN WE THINK THAT ALL IS WELL, UNCERTAINTY STRIKES AGAIN. IS ASHU'S FATHER PREPARED TO FACE IT? OR WILL HE SUCCUMB TO CIRCUMSTANCES BEYOND HIS CONTROL? THIS COMMERCIAL FROM BIRLA SUN LIFE INSURANCE ASKS US ALL TO BELIEVE IN OURSELVES, BY MAKING A FUNDAMENTAL STATEMENT ABOUT LIFE. WE CANNOT STOP DESTINY. BUT DESTINY CANNOT STOP US EITHER.

Creative Execution

This is a Original score composed specially for the TVC. We wanted the music to work as a supportive layer in the BSLI film and not a leading element of the TVC. Which will aid the changing feel and mood of the film. The choice of minimal instruments & theme was deliberate.