SWEATER SPEAKER

TitleSWEATER SPEAKER
BrandGAP
Product / ServiceGAP
CategoryA09. Sound Design
EntrantREVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Entrant Company REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Advertising Agency WIEDEN+KENNEDY New York, USA
Production Company REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA

Credits

Name Company Position
Susan Hoffman Wieden+Kennedy New York Executive Creative Director
Stuart Jennings Wieden+Kennedy New York Creative Director
Trevor Gilley Wieden+Kennedy New York Art Director
Rajeev Basu Wieden+Kennedy New York Copywriter
Tamera Geddes Wieden+Kennedy New York Account Director
Molly Friedman Wieden+Kennedy New York Account Executive
Alison Hill Wieden+Kennedy New York Senior Broadcast Producer
Lisa Delonay Wieden+Kennedy New York Broadcast Producer
Michael Ritchie Revolver / Will O'Rourke Managing Director / Executive Producer
The Glue Society - Matt Devine Revolver / Will O'Rourke Artist & Director
Josh Mullens Revolver / Will O'Rourke Head of Projects
Alex Kember Revolver / Will O'Rourke Producer
Ryley Brown Revolver / Will O'Rourke Director of Photography
Kevina-Jo Smith Revolver / Will O'Rourke Production Designer
The Glue Society - Luke Crethar Revolver / Will O'Rourke Editor
The Editors Grade & Online
Rumble Sound

Brief Explanation

To sell the colourful new Gap winter collection a set of Art style films were made using the clothing as the main element in each concept. Each item was turned into a moving sculpture that highlighted it's colour and playful tone. The outcome was artistic and hilarious.