Title | SHAKE YOUR HEAD |
Brand | WILDLIFE MANAGEMENT ASSOCIATION |
Product / Service | WILDLIFE MANAGEMENT ASSOCIATION |
Category | B01. Posters |
Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Entrant Company | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Advertising Agency | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Jung A Kim | INNOCEAN WORLDWIDE | Executive Creative Director |
Seung kyu Yang | INNOCEAN WORLDWIDE | Creative Director |
Chung mo Yang | INNOCEAN WORLDWIDE | Art Director |
Sun ah Kim | INNOCEAN WORLDWIDE | Copywriter |
Jaeeun Kim | INNOCEAN WORLDWIDE | Art Director |
Jin young Joo | INNOCEAN WORLDWIDE | Art Director |
Yuri Oh | INNOCEAN WORLDWIDE | Copywriter |
Sung tae Kim | INNOCEAN WORLDWIDE | Copywriter |
Won ik Lee | INNOCEAN WORLDWIDE | Account Executive |
Jae ho Kim | INNOCEAN WORLDWIDE | Account Director |
Yoora Lee | INNOCEAN WORLDWIDE | Media Manager |
The goal is to alarm the audience the importance of preventing and rescuing the abused wildlife. And further more, to make an action to help.
Wildlife Management Association in South Korea works for saving and preventing wildlife from abuses. However, it is not yet common in South Korea for people to take actions for saving and preventing wildlife.
We made a poster that can make people take actions in real life. We focused on the fact that shaking one's head is a specific action of saying 'no'. In this poster, without any actions, people can't see anything besides the stripes. But by shaking the head people can see the hidden image of animals(panda, deer, eagle). By this campaign, people will naturally lean that such behaviors will become a power to protect abused wildlife.
We are presenting the audience to take an action for the abuses towards wildlife. Just like the campaign, shaking one's head, saying no and adding their voice can help the abused wildlife. This campaign caught peoples' attention and eventually expanded such online activities in number. We expect we can continue in rescuing and preventing wildlife. Furthermore, we will have power to change the world.