SHAKE YOUR HEAD

TitleSHAKE YOUR HEAD
ClientWILDLIFE MANAGEMENT ASSOCIATION
Product/ServiceWILDLIFE MANAGEMENT ASSOCIATION
CategoryB01. Posters
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Entrant Company INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Advertising Agency INNOCEAN WORLDWIDE Seoul, SOUTH KOREA

Brief Explanation

The goal is to alarm the audience the importance of preventing and rescuing the abused wildlife. And further more, to make an action to help.

The Brief

Wildlife Management Association in South Korea works for saving and preventing wildlife from abuses. However, it is not yet common in South Korea for people to take actions for saving and preventing wildlife.

How the final design was conceived

We made a poster that can make people take actions in real life. We focused on the fact that shaking one's head is a specific action of saying 'no'. In this poster, without any actions, people can't see anything besides the stripes. But by shaking the head people can see the hidden image of animals(panda, deer, eagle). By this campaign, people will naturally lean that such behaviors will become a power to protect abused wildlife.

Indication of how successful the outcome was in the market

We are presenting the audience to take an action for the abuses towards wildlife. Just like the campaign, shaking one's head, saying no and adding their voice can help the abused wildlife. This campaign caught peoples' attention and eventually expanded such online activities in number. We expect we can continue in rescuing and preventing wildlife. Furthermore, we will have power to change the world.

Credits

Name Company Position
Jung A Kim INNOCEAN WORLDWIDE Executive Creative Director
Seung kyu Yang INNOCEAN WORLDWIDE Creative Director
Chung mo Yang INNOCEAN WORLDWIDE Art Director
Sun ah Kim INNOCEAN WORLDWIDE Copywriter
Jaeeun Kim INNOCEAN WORLDWIDE Art Director
Jin young Joo INNOCEAN WORLDWIDE Art Director
Yuri Oh INNOCEAN WORLDWIDE Copywriter
Sung tae Kim INNOCEAN WORLDWIDE Copywriter
Won ik Lee INNOCEAN WORLDWIDE Account Executive
Jae ho Kim INNOCEAN WORLDWIDE Account Director
Yoora Lee INNOCEAN WORLDWIDE Media Manager