Title | RUBBER/LEATHER/COTTON POSTERS |
Brand | WHATWEWEAR PIOLA PHILIPPINES |
Product / Service | APPAREL / FOOTWEAR |
Category | B01. Posters |
Entrant | SEVEN Makati City, THE PHILIPPINES |
Entrant Company | SEVEN Makati City, THE PHILIPPINES |
Advertising Agency | SEVEN Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Teeny Gonzales | Seven A.D. | Chief Executive Officer |
Tey San Diego | Seven A.D. | Chief Operations Officer |
Russell Molina | Seven A.D. | Executive Creative Director |
Maki Correa | Seven A.D. | Creative Director |
Rina dela Calzada | Seven A.D. | Creative Director |
Argem Vinuya | Seven A.D. | Creative Director |
Julio Jose Malantic | Seven A.D. | Associate Creative Director |
Teeny Gonzales | Seven A.D. | Copywriter |
Maki Correa | Seven A.D. | Copywriter |
Mai Basilio | Seven A.D. | Art Director |
Cil del Mundo | Seven A.D. | Business Unit Director |
Denise Amora | Seven A.D. | Account Director |
Carls Echas | Seven A.D. | Senior Account Manager |
Arielle Anico | Seven A.D. | Account Manager |
Tey San Diego | Seven A.D. | Planner |
The task is to make people aware of Piola’s philosophy of sustainability. In a category where the advertising landscape is mostly about style and innovation, Piola defied the norm by making it a brand that is seriously taking steps in preserving the mother earth and providing sustainable livelihood for communities.
Piola, an independent shoe brand, is committed to making great shoes and, more importantly, to creating sustainable livelihood. It sources all its raw materials directly from small farmers — giving them a constant source of living.
Through the design, we showed how each step in creating a pair leaves a mark. To show this, we used dirt to craft each artwork. The designs show how Piola was able to create jobs and help sustain the communities of the farmers. Truly, every pair goes a long way.
The campaign helped in creating awareness for the brand and helped generate sales of up to 40%. More importantly, it contributed in giving the farmers a sustainable livelihood.