|Product / Service||TIC TAC|
|Entrant||GREY GROUP THAILAND Bangkok, THAILAND|
|Entrant Company||GREY GROUP THAILAND Bangkok, THAILAND|
|Advertising Agency||GREY GROUP THAILAND Bangkok, THAILAND|
|Advertising Agency 2||GREYnJ UNITED Bangkok, THAILAND|
|Ali Shabaz||Grey Group Thailand||Chief Creative Officer|
|Jureeporn Thaidumrong||nudeJEH Thailand||Creative Chairwoman|
|Asawin Phanichwatana||nudeJEH Thailand||Executive Creative Director|
|Andrew Chu||nudeJEH Thailand||Creative Director|
|Andrew Chu||nudeJEH Thailand||Creative Team|
|Arnon Kantawang||nudeJEH Thailand||Creative Team|
|Watjanakorn Mollprasittiporn||nudeJEH Thailand||Creative Team|
|Pat Deesawat||nudeJEH Thailand||Creative Team|
|Worrawan Chailert||nudeJEH Thailand||Creative Team|
|Jongkoch Dusittanakarin||nudeJEH Thailand||Planner|
|Kanaporn Hutcheson||nudeJEH Thailand||Account Services Team|
|Konthamas Ratanasuvan||nudeJEH Thailand||Account Services Team|
|Kodchakorn Walaphon||nudeJEH Thailand||Account Services Team|
|Gaurav Arora||Grey Group Thailand||Account Services Team|
|Marie Tan||Grey Group Thailand||Account Services Team|
|Wong Cheng Wah||Grey Group Thailand||Production Manager|
|Rohit Nair||Grey Group Singapore||Digital Account Director|
|Linda Avriani||Grey Group Singapore||Digital Account Manager|
The client needed a poster and print solution that would make Tic Tac top-of-the-mind when consumers are purchasing within the mint candy category. The solution also needed to be adaptable and relevant to the Singapore and Thailand market.
Despite Tic Tac’s numerous flavours, it is internationally well known for its mint variant. Moreover, Tic Tac’s brand value is to spark the refreshing moments people need to enjoy the everyday; while retaining a simple, spontaneous and lighthearted tone of voice.
No one loves talking to someone with a bad breath. And when it comes to kissing, the importance of a fresh breath is even more substantial. Using the very distinctive shape of a Tic Tac pill, we cleverly placed it to form the negative space between a pair of kissing lips. The final artwork was printed on a thick matte paper stock to replicate the texture of an actual Tic Tac pill. To emphasize the kiss, the red colour was carefully selected to be as close to a lipstick red. Additionally, a spot UV coating was also applied to the red part of the lips.
Using a powerful yet simple graphic, Tic Tac reminded consumers to be prepared for when the moment comes.