WORLD TABLE TENNIS CHAMPIONSHIPS 2015

TitleWORLD TABLE TENNIS CHAMPIONSHIPS 2015
ClientTV TOKYO
Product / ServiceWORLD TABLE TENNIS CHAMPIONSHIPS
CategoryB01. Posters
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Advertising Agency 2 J.C. SPARK Tokyo, JAPAN

Brief Explanation

Increase viewership of the National TV Broadcasting of “WORLD TABLE TENNIS CHAMPIONSHIPS”. Elevate and change the perception of table tennis, which is often seen as a minor sport in Japan.

The Brief

Awaiting the Olympic Games in 2020, enthusiasm for sports is on the rise in Japan. The mission was to increase viewership of the National TV Broadcasting of “WORLD TABLE TENNIS CHAMPIONSHIPS” and to elevate the popularity of table tennis as a sport, appealing to a wider audience.

How the final design was conceived

I focused on the ultra fast “moment” of table tennis to create striking compositions using only the essential items of table tennis. The intention was to convey the tension of the moment and stoic nature of the sport, in a dramatic way.

Indication of how successful the outcome was in the market

Awareness of the TV Broadcasting was raised and a new light was shed to the way table tennis is seen among the Japanese people.

Credits

Name Company Position
MARI KONISHI DENTSU INC. Creative Director
TAKERU KOGO DENTSU INC. Copywriter
YURI UENISHI DENTSU INC. Art Director / Designer
MIKIYA TAKIMOTO TAKIMOTO MIKIYA PHOTOGRAPH OFFICE CO.,LTD. Photographer
TOSHINORI OHBUCHI J.C. SPARK Designer
HITOMI OMOTO DENTSU CREATIVE FORCE INC. Producer
JUNTA YOSHIKAWA DENTSU INC. Planner
RYO IKEDA amana Producer
KUMIKO FURUKAWA amana Producer
KIYOSHI KAGIYAMA Nitto Soubi Inc. Creative Team
RYUHEI HOMMA DENTSU INC. Account Executive
JUMPEI NISHIZAWA DENTSU INC. Account Executive
TAKUYA TSUGANE amana Image Processing
EMIKO KAWASHIMA SEIBIDO Printing