THE MOST FAMOUS NEWSPAPER IN JAPAN

TitleTHE MOST FAMOUS NEWSPAPER IN JAPAN
ClientSHIZUOKA SHIMBUN
Product/ServiceNEWSPAPER
CategoryB01. Posters
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN

Brief Explanation

Cognition expansion of Shizuoka times.

The Brief

Target audience:The people in all living in Shizuoka.

How the final design was conceived

The logo of Shizuoka Times is Fuji-mountain, as the centre of the world. It represents our determination of reporting the events from every corner of the world. The illustration is done by hand in the actual size of the poster.

Indication of how successful the outcome was in the market

Website access:150% up.Become a big topics on SNS & newssite.

Credits

Name Company Position
MASAKO OKAMURA DENTSU INC. Creative Director
YOSHIMITSU SAWAMOTO DENTSU INC. Creative Director
ARATA KUBOTA DENTSU INC. Art Director
HIROKAZU UEDA DENTSU INC. Copywriter
TAKAFUMI ARIMITSU DENTSU INC. Agency Producer
Shigeki Yuriko Yamane Shigeki Yuriko Yamane Illustrator
YOH KITANAKA J.C.SPARK Designer
HIROAKI ENDO J.C.SPARK Designer
RIE KADOWAKI J.C.SPARK Production Producer