LOGO WORLD

TitleLOGO WORLD
ClientIHI CORPORATION
Product/ServiceHEAVY INDUSTRY
CategoryA01. 360 Brand & Identity Experience
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN

Brief Explanation

Produce a brand ad for Ishikawajma Heavy Industry with a simple yet impactful execution.

The Brief

Students looking for jobs consider heavy industry as working with heavy machinery and the companies, conservative. That’s why we want to change their perspective and give heavy industry a bright edgy image to boost youngster’s likeability.

How the final design was conceived

We wanted to show how IHI contributes to all types of business around the world by using only the IHI logo. Development of cities, bridges and airplanes made possible with IHI technologies are represented by Earth’s nature; “Land”, “Ocean” and “Sky” while each headline portrays the vision of IHI; “Better living: Made by IHI”, “100 years of safety: Made by IHI” and “Freedom of the skies: Made by IHI”.

Indication of how successful the outcome was in the market

Transit ads, newspaper, TVC, bus wraps and websites engaged people and created buzz. Awareness and interest in Heavy Industry jumped among students looking for jobs.

Credits

Name Company Position
OKI SATO nendo inc. Creative Director
SHINYA NAKAJIMA TOHOKUSHINSHA FILM CORPORATION Film Director
HIDETO YAGI DENTSU INC. Art Director
KOMEI BABA TOHOKUSHINSHA FILM CORPORATION Producer
HIROTAKA MIYAKE bluecolor inc. Producer
MINORI KIRIOKA bluecolor inc. Designer
YUICHIRO SHINOMURA bluecolor inc. Designer
KENJI SAITO honshitsu inc. Copywriter
HIDEFUMI WATANABE Freelance Sound Creator