Title | MT. OYAMA REVIVAL |
Brand | ODAKYU ELECTRIC RAILWAY CO. |
Product / Service | OOYAMA POSTER&BOOK |
Category | B01. Posters |
Entrant | ODAKYU AGENCY Tokyo, JAPAN |
Entrant Company | ODAKYU AGENCY Tokyo, JAPAN |
Advertising Agency | ODAKYU AGENCY Tokyo, JAPAN |
Production Company | NIPPON DESIGN CENTER Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Masakazu Fuchigami | Odakyu Agency inc. | Creative Director |
Tomohiro Suwa | Odakyu Agency inc. | Producer |
Daigo Daikoku | Nippon Design Center,Inc. | Art Director / Designer |
Yuto Kanke | Nippon Design Center,Inc. | Designer |
Norimitsu Korekata | Nippon Design Center,Inc. | Copywriter |
Shuhei Tonami | Photographer | |
Masaya Sugawara | Nippon Design Center,Inc. | Web Design |
Tatsuki Suzuki | Nippon Design Center,Inc. | Producer |
Sho Takita | Odakyu Agency inc. | Assistant |
Mt. Oyama was once close to the Japanese people's heart. We want to revive those warm bonds, sharpen people’s image of Mt. Oyama, and resume its place as one of Japan's unique tourist attractions.
Mt. Oyama was long revered by the Japanese people and received more than 200,000 visitors annually from Edo (Tokyo) when the city's population was a mere million citizens. The mountain's popularity, however, waned over the centuries. The Odakyu Electric Railway group, which provides transport to Mt. Oyama via railway, bus and cable car, is campaigning to promote Mt. Oyama as a Kanagawa Prefecture tourist attraction ranking alongside Hakone, Enoshima and Kamakura.
We are spreading the story of Mt. Oyama's unique history, nature and culture. The area is full of attractions unavailable anywhere else. Mountain climbing and scenic views of its greenery and autumn leaves are only part of what it has to offer. We are differentiating Mt. Oyama from other high-class tourist sites by conveying its distinctive and vibrant culture — a message that will reverberate 50 or 100 years down the road. Spinning tops and tofu are local specialties of the Mt. Oyama area, and their symbolic depiction effectively communicates the area's unique culture. Ukiyo-e woodblock prints that portray Mt. Oyama and local lifestyles in the Edo Period further convey the history, customs and culture of Oyama. “Our ancestors visited Mt. Oyama.” We believe this message can revive the close bonds that Japanese people felt toward Mt. Oyama.
People’s image of Mt. Oyama has already started changing since we first began communicating its impressive history and culture. Sales of Mt. Oyama Free Pass (Ticket A) increased 5.6 % over the previous year and 10,000 copies of a 44-page campaign booklet were accepted by passersby at two Tokyo train stations in two weeks. An exhibition of colorful Ukiyo-e woodblock prints depicting Mt. Oyama recently attracted many visitors to the area. Close bonds with Mt. Oyama, among tourists and locals alike, appear to be deepening by the day.