BOOKS BUILD CHILDREN

Short List
TitleBOOKS BUILD CHILDREN
ClientYOKOHAMA CITY BOARD OF EDUCATION
Product / ServiceLIBRARIAN
CategoryC04. Photography
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN

Brief Explanation

Mission Yokohama city has librarians at elementary schools so that kids would interact with books more. Our mission was to recruit librarians who understand the value of books.

The Brief

In Yokohama city, the number of the children who read books declined .The problem was severe considering about the future and Yokohama city board of education want to solve this problem by requiring librarians and set them at the elementary schools.

How the final design was conceived

Idea Redefine librarian as a job that opens new possibilities for children, helping their mind grow.

Indication of how successful the outcome was in the market

Result -Applications increased by 150% compared to last year. -We succeeded in raising awareness and understanding of librarians.

Credits

Name Company Position
Jiro Murayama Dentsu Planner
Miharu Matsunaga Dentsu Art Director
Miyuki Ito Dentsu Copywriter
Takanashi Ryohei Camera
Hayato Satomi Producer
Kaori Tanaka Retoucher
Takuo Saito Producer
Takayuki Inase Producer
Mie Watanabe Producer
Kirara Yamanaka Producer
Misaki Matsui Producer
Zahiri Minoo Creative Coordinator
Ayumi Omori Director
Ryohei Takanashi Camera
Norio Yamazaki Art
Yusuke Uchiyama Music
Masakazu Kitayama Editor
Wang Mandy Narrator