BIRTHDAYS CALENDAR

TitleBIRTHDAYS CALENDAR
ClientFOUNDATION FOR CHILDREN
Product / ServiceFOUNDATION FOR CHILDREN
CategoryB02. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and other Greetings Cards
EntrantCREATIVE JUICE\BANGKOK Bangkok, THAILAND
Entrant Company CREATIVE JUICE\BANGKOK Bangkok, THAILAND
Advertising Agency CREATIVE JUICE\BANGKOK Bangkok, THAILAND
Production Company SONGMUE PRODUCTION Bangkok, THAILAND
Production Company 2 PIMNGAM Bangkok, THAILAND

Brief Explanation

Generally, most people are not heartless but the lives of the orphans are just too far away from their own daily lives. Therefore, we had to find an emotional trigger to grab their attention. And we found birthdays. We all celebrate our birthday, but for orphans who have no one, it's not different from any other day. A lot of them don’t even know their own birthdays. The birthdays of orphans act as a trigger for the success of our objective: gaining more benefactors or donors.

The Brief

The Foundation for Children is taking care of many, many orphans who have no one else to support their lives. They provide both physical as well as emotional support.

How the final design was conceived

People use calendars every day. With this calendar, we bring their daily lives closer to the orphans’s lives by telling the true stories of the orphans' birthdays that nobody cares about. People can read about their wishes and see illustrations of their lives. Some will move you to tears. And as easy as tearing each day off the calendar, the paper turns into a happy birthday postcard on the back. You can write down and send wishes to the orphans, choose to donate or even become their benefactor. It will change their lives forever.

Indication of how successful the outcome was in the market

Our calendar has helped raise awareness and reach more donors than ever before. Almost 60% of the calendar owners so far have sent happy birthday wishes and many have decided to become long-term benefactors. For our orphans, just receiving happy birthday cards for the first time in their lives has already made them very happy and feel important. Just from a piece of paper.

Credits

Name Company Position
Thirasak Tanapatanakul Creative Juice\Bangkok Chief Creative Officer
Prangthip Seelos Creative Juice\Bangkok Executive Creative Director
Rattiya Suphatanasilpa Creative Juice\Bangkok Art Director
Thirasak Tanapatanakaul Creative Juice\Bangkok Art Director
Vorarat Kusolsinchai Creative Juice\Bangkok Copywriter
Komson Yamshuen Creative Juice\Bangkok Copywriter
Wachira Kanjanawadeekul Creative Juice\Bangkok Copywriter
Jaruwan Chuenchusri Creative Juice\Bangkok Copywriter
Thanyaphat Buapant Creative Juice\Bangkok Copywriter
Piyathip Phankhamsing Creative Juice\Bangkok Copywriter
Prangthip Seelos Creative Juice\Bangkok Copywriter
Piyathip Phankhamsing Creative Juice\Bangkok Agency Producer
Tatcha Ngamgala Songmue Production Director
Tanakorn Siripadungtham Songmue Production Assistant Director
Nuraepong Rungniwesn Songmue Production Producer
Pattarawee Mongkolrattanachai Songmue Production Production Manager
Supanit Areewong Songmue Production Production Manager
Phichitromrun Akkhatham Songmue Production Editor
Suthon Sirivirojsakul PIMNGAM LTD., PART Printing Director
Wanida Phanpha PIMNGAM LTD., PART Printing Director