LIGHT TRIP MILES

TitleLIGHT TRIP MILES
ClientSAMSONITE
Product / ServiceSUITCASE
CategoryB08. Digital Design
EntrantCHEIL Beijing, CHINA
Entrant Company CHEIL Beijing, CHINA
Advertising Agency CHEIL Beijing, CHINA

Brief Explanation

Build up “ NO.1 travel expertise” for SAMSONITE by O2O campaign.Announcement for SAMSONITE JD E-shop official launch.No.1 sales product – Engenero launch in China, only available in JD E-shop

The Brief

Maintain high-end positioning, but to get more and more young people like to form a competitive barriers. Budget:2000K RMB

How the final design was conceived

1 “light trip” offline-event. 2 mobile application. 3 phases social campaign. 5 brand new KV

Indication of how successful the outcome was in the market

May include sales figures and company growth (200 words max). A Few hundreds of people attended the event. 215.96% Weibo fans added, 118.26% wechat fans added. Thousands of engagement the mobile application. JD E-shop sales well.

Credits

Name Company Position
Cherry.Chen Cheil PengTai Businees Director
Joyce.Wang Cheil PengTai Account Director
Sean.Zhang Cheil PengTai Account Manager
Joan.Wang Cheil PengTai Account Executive
CiaCia.Hu Cheil PengTai
Herry.Ye Cheil PengTai
Baby.Guo Cheil PengTai
Hausen.Qin Cheil PengTai
Are.Zhao Cheil PengTai
Jesse.Tang Cheil PengTai
Oscar.Chang Cheil PengTai