Title | LIFE SAVING DOT |
Brand | TALWAR BINDI |
Product / Service | BINDI |
Category | B06. Promotional Items |
Entrant | GREY GROUP Singapore, SINGAPORE |
Entrant Company | GREY GROUP Singapore, SINGAPORE |
Advertising Agency | GREY GROUP Singapore, SINGAPORE |
Production Company | HFILMS Milan, ITALY |
Name | Company | Position |
---|---|---|
Ali Shabaz | Grey Group Singapore | Chief Creative Officer |
Ali Shabaz | Grey Group Singapore | Copywriter |
Sudhir Pasumarty / Sandeep Bhardwaj / Cinza Crociani | Grey Group Singapore | Art Director |
Karn Singh | Grey Group Singapore | Copywriter |
Sudhir Pasumarty / Cinzia Crociani / Tan Giap How | Grey Group Singapore | Designer |
Sandeep Bhardwaj / Sudhir Pasumarty | Grey Group Singapore | Project Manager |
Gaurav Arora/ Juhi Manwani | Grey Group Singapore | Account Director |
Marie Tan | Grey Group Singapore | Account Manager |
Jim Chai | Grey Group Singapore | Senior FA Artist |
Bobby Koh | Grey Group Singapore | Production Manager |
Huma Qureshi | Grey Group Singapore | Regional Director, PR & Corporate Communications |
Yanrong Pang | Grey Group Singapore | Regional Corporate Communication Executive |
Jacinta Loo | Grey Group Singapore | Producer |
Timothy Lee / Bobby Aguila / Aaron Tan | Grey Group Singapore | Editor |
Aaron Tan / Bobby Aguila | Greyworks | Motion Graphic Artist |
Marco Iodice | Greyworks | Composer |
Balasubramanaiyan Suruliraj | Greyworks | Developer |
Giovanni Fantoni Madena | Greyworks | Director |
Matte Chi | Grey Group Singapore | DoP |
Millions of women across rural India suffer from Breast Cancer, Fibrocystic Breast Disease and complications during pregnancy. Most of these cases are linked to an Iodine deficiency. Supplements in the form of pills are available, but women weren’t in the habit of consuming them. The challenge, therefore, was to conceive a clever and unique way to give these women the required dosage of iodine.
Iodine deficiency is a problem that plagues most of rural India. Women suffer the most and are often the victims of Breast Cancer, Fibrocystic Breast Disease and complications during pregnancy. And even though supplements in the form of pills are available, women weren’t in the habit of consuming them. A simple yet non-intrusive solution was needed urgently. Almost every Indian woman wears a bindi - a traditional symbol of beauty. But we realized that these tiny little dots could do more. They could save lives. Talwar Bindis, in association with Neelvasant Medical Foundation and Research Centre, introduced The Life Saving Dot, Jeevan Bindi – an idea that transformed bindis into iodine patches.
As the end users were rural women who weren’t in the habit of consuming iodine supplements, we examined local customs and traditions to conceive an idea that delivered the daily requirement in the most non-intrusive way. Almost every Indian woman wears a bindi - a traditional symbol of beauty. We realized that these tiny little dots could do more. That they could save lives. Hence, the Life Saving Dot was born – an idea that transformed bindis into iodine patches.
The Life Saving Dots were distributed to thousands of women across rural India via health camps and clinics, helping them battle an iodine deficiency.