THE TATTOO FLYER

Bronze Spike

Case Film

Presentation Board

TitleTHE TATTOO FLYER
ClientTOURISM AUTHORITY OF THAILAND
Product/ServiceTOURISM AUTHORITY OF THAILAND
CategoryB02. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and other Greetings Cards
EntrantTHE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Entrant Company THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Advertising Agency THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND

Brief Explanation

In an international tourism expo, the competition to draw tourist’s attentions is extremely high. However, the most effective communication tool is still a ‘flyer’. Tourism Authority of Thailand wanted to make their Thai tourism flyer stand out and that could not be easily forgotten.

Execution

We changed the format of our tourism flyer to series of tattoo designs. With any smartphone, the tattoos could be scanned that redirected the user to series of videos that contained different stories promoting Thailand.

The Brief

Tourism Authority of Thailand wanted to make their Thai tourism flyer stand out and that could not be easily forgotten.

How the final design was conceived

We changed the format of our tourism flyer to series of tattoo designs. With any smartphone, the tattoos could be scanned that redirected the user to series of videos that contained different stories promoting Thailand.

Indication of how successful the outcome was in the market

With the cost of US $0.25 a piece, tattoo flyers was one of the drivers that contributed to a 42% increase, a highest ever number of Chinese tourists visiting Thailand after the expo Tourism Authority of Thailand has planned on bringing the Tattoo Flyers to other international tourism expos around the world.

Credits

Name Company Position
Sompat Trisadikun The Leo Burnett Group Thailand Chief Creative Officer
Paruj Daorai The Leo Burnett Group Thailand Executive Creative Director
Paroon Suthaveepramochanon The Leo Burnett Group Thailand Creative Group Head
Paroon Suthaveepramochanon The Leo Burnett Group Thailand Art Director
Parthompong Lourngpan The Leo Burnett Group Thailand Art Director
Paruj Daorai The Leo Burnett Group Thailand Art Director
Sompat Trisadikun The Leo Burnett Group Thailand Art Director
Supachai Limvutivong The Leo Burnett Group Thailand Copywriter
Samira Thancharoenkit The Leo Burnett Group Thailand Account Management Director
Pimsorn Chanpa The Leo Burnett Group Thailand Account Executive
Thanakorn Leeramass The Leo Burnett Group Thailand Editor
Somchai Sanchaichana Super Son’s Day Producer