Title | THE TATTOO FLYER |
Brand | TOURISM AUTHORITY OF THAILAND |
Product / Service | TOURISM AUTHORITY OF THAILAND |
Category | B02. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and other Greetings Cards |
Entrant | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Entrant Company | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Advertising Agency | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
Paruj Daorai | The Leo Burnett Group Thailand | Executive Creative Director |
Paroon Suthaveepramochanon | The Leo Burnett Group Thailand | Creative Group Head |
Paroon Suthaveepramochanon | The Leo Burnett Group Thailand | Art Director |
Parthompong Lourngpan | The Leo Burnett Group Thailand | Art Director |
Paruj Daorai | The Leo Burnett Group Thailand | Art Director |
Sompat Trisadikun | The Leo Burnett Group Thailand | Art Director |
Supachai Limvutivong | The Leo Burnett Group Thailand | Copywriter |
Samira Thancharoenkit | The Leo Burnett Group Thailand | Account Management Director |
Pimsorn Chanpa | The Leo Burnett Group Thailand | Account Executive |
Thanakorn Leeramass | The Leo Burnett Group Thailand | Editor |
Somchai Sanchaichana | Super Son’s Day | Producer |
In an international tourism expo, the competition to draw tourist’s attentions is extremely high. However, the most effective communication tool is still a ‘flyer’. Tourism Authority of Thailand wanted to make their Thai tourism flyer stand out and that could not be easily forgotten.
We changed the format of our tourism flyer to series of tattoo designs. With any smartphone, the tattoos could be scanned that redirected the user to series of videos that contained different stories promoting Thailand.
Tourism Authority of Thailand wanted to make their Thai tourism flyer stand out and that could not be easily forgotten.
We changed the format of our tourism flyer to series of tattoo designs. With any smartphone, the tattoos could be scanned that redirected the user to series of videos that contained different stories promoting Thailand.
With the cost of US $0.25 a piece, tattoo flyers was one of the drivers that contributed to a 42% increase, a highest ever number of Chinese tourists visiting Thailand after the expo Tourism Authority of Thailand has planned on bringing the Tattoo Flyers to other international tourism expos around the world.