PERSONALIZED CHARM

Bronze Spike

Case Film

Presentation Board

TitlePERSONALIZED CHARM
ClientIKEGAMI JISSOJI TEMPLE
Product / ServicePERSONALIZED CHARM
CategoryB06. Promotional Items
EntrantI&S BBDO Tokyo, JAPAN
Entrant Company I&S BBDO Tokyo, JAPAN
Advertising Agency I&S BBDO Tokyo, JAPAN

Brief Explanation

The client wanted an idea that is “unique to temples” especially in the time we live in. They wanted a new way of connecting with

The Brief

The life styles of the contemporary people vary and so do their wishes and distresses. Chiko Sakai of Ikegami Jissoji Temple has been looking for ways to accommodate different needs of each person. His attention was drawn to the traditional Japanese charm. The charm is for making wishes such as protection against evil or beatification, and there were only a few kinds of wishes to accommodate. Then it occurred to him that he might be able to make an evolvement on this. Target: Everyone Brand value in the market place: Instead of providing ready-made charms, the client provides personalized charms that respond to different types of worries and anxieties each individual has.

How the final design was conceived

Chiko developed a new kind of charm to accommodate each wish and distress, named "Personalized Charm". This charm is made through a new method that increases the meaning of the charm, in order to match each person's wish. Each of the traditional Japanese design pattern has it's own meaning, and exists in many variations. This new charm is made through the process of listening to each person's wish and combining patterns with the right meaning that matches the wish. This allows Chiko to create an infinite kind of custom-made charms for any wish. Chiko Sakai prays for each and everyone's happiness through the magic of "Personalized Charm."

Indication of how successful the outcome was in the market

This new charm is made through the process of listening to each person's wish and combining patterns with the right meaning that matches the wish. This allows Chiko to create an infinite kind of custom-made charms for any wish. Chiko Sakai prays for each and everyone's happiness through the magic of "Personalized Charm."

Credits

Name Company Position
Yoshihisa Ogata I&S BBDO Exective Creative Director
Teruo Furuno I&S BBDO Creative Director/ Art Director / Planner
Takuya Fujimoto Sheepme Producer / Planner
Nao Sakai Freelance Producer
Keita Inoue Freelance Director
Kei Murata Freelance Cameraman
Mayumi Kato Freelance Casting
Yoshio AI Matsunaga Freelance Translator