DIFFERENT VIEWPOINT

TitleDIFFERENT VIEWPOINT
ClientOSAKA COPYWRITERS CLUB
Product/ServiceOSAKA COPYWRITERS CLUB STUDENT AWARD
CategoryB01. Posters
EntrantDENTSU Osaka, JAPAN
Entrant Company DENTSU Osaka, JAPAN
Advertising Agency DENTSU Osaka, JAPAN

Brief Explanation

The main purpose is to increase the applicants and get them interested in advertisement itself.

The Brief

Osaka Copywriters Club holds a competition for university students who will take a major role in the advertising industry of this country. This poster was produced to tell them that the most important thing about advertisement work is changing the viewpoint. We consider that this could be the trigger for young people getting interested in advertisement because of its unique visual gimmick we used.

How the final design was conceived

We produced this poster that can be viewed in some different angles to tell our message. The meaning of the each copy is connected to the visual gimmick we used.

Indication of how successful the outcome was in the market

Applicants became more numerous than previous year and more students are interested in advertisement.

Credits

Name Company Position
Takatoshi Nakao DENTSU INC. Creative Director
Takatoshi Nakao DENTSU INC. Copywriter
Taichi Sayama DENTSU INC. Art Director
Kyohei Myoga DENTSU INC. Art Director
Kyohei Myoga DENTSU INC. Designer