|Brand||OSAKA COPYWRITERS CLUB|
|Product / Service||OSAKA COPYWRITERS CLUB STUDENT AWARD|
|Entrant||DENTSU Osaka, JAPAN|
|Entrant Company||DENTSU Osaka, JAPAN|
|Advertising Agency||DENTSU Osaka, JAPAN|
|Takatoshi Nakao||DENTSU INC.||Creative Director|
|Takatoshi Nakao||DENTSU INC.||Copywriter|
|Taichi Sayama||DENTSU INC.||Art Director|
|Kyohei Myoga||DENTSU INC.||Art Director|
|Kyohei Myoga||DENTSU INC.||Designer|
The main purpose is to increase the applicants and get them interested in advertisement itself.
Osaka Copywriters Club holds a competition for university students who will take a major role in the advertising industry of this country. This poster was produced to tell them that the most important thing about advertisement work is changing the viewpoint. We consider that this could be the trigger for young people getting interested in advertisement because of its unique visual gimmick we used.
We produced this poster that can be viewed in some different angles to tell our message. The meaning of the each copy is connected to the visual gimmick we used.
Applicants became more numerous than previous year and more students are interested in advertisement.