STRAWBERRY

TitleSTRAWBERRY
ClientGLICO
Product / ServicePOCKY
CategoryB01. Posters
EntrantDENTSU INDONESIA Jakarta, INDONESIA
Entrant Company DENTSU INDONESIA Jakarta, INDONESIA
Advertising Agency DENTSU INDONESIA Jakarta, INDONESIA
Production Company VISIOUS Jakarta, INDONESIA

Brief Explanation

The client wanted us to show fashionable young people enjoying Pocky together.

The Brief

By Indonesian standards, Pocky isn't cheap. Because of that, young people often have to share a pack with their friends. We turned this problem on its head by making its weakness its key selling point.

Results

The client was ecstatic at the result. We had created a poster that was true to the brand, and just as importantly, true to the taste of the target audience.

How the final design was conceived

We knew what the client wanted. So we gave them what they wanted - but with a twist.

Indication of how successful the outcome was in the market

The client was ecstatic at the result. We had created a poster that was true to the brand, and just as importantly, true to the taste of the target audience.

Credits

Name Company Position
Keat Soh Dentsu Indonesia Executive Creative Director
Chaya Kusuma Dentsu Indonesia Creative Director
Ridward Ongsano Dentsu Indonesia Creative Director
Dami Sidharta Dentsu Indonesia Associate Creative Director
Dafi Alfadila Dentsu Indonesia Art Director
Keat Soh Dentsu Indonesia Copywriter
Joza Bayu Dentsu Indonesia Copywriter
Galih Putera Dentsu Indonesia Account Manager
Rege Indrastudianto Visious Illustrator
Dhea Metanasti Visious Illustrator
Bagus Septa Visious Illustrator