Title | LIVING ROOM CITY |
Brand | MATTEL EAST ASIA |
Product / Service | HOT WHEELS |
Category | B01. Posters |
Entrant | J. WALTER THOMPSON BANGKOK, THAILAND |
Entrant Company | J. WALTER THOMPSON BANGKOK, THAILAND |
Advertising Agency | J. WALTER THOMPSON BANGKOK, THAILAND |
Production Company | Illusion Co., Ltd. Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Matt Eastwood | J.Walter Thompson | Chief Creative Officer Worldwide |
Satit Jantawiwat | J.Walter Thompson Bangkok | Chief Creative Officer |
Supachai Toemtechatpong / Torsak Cheunprapar | J.Walter Thompson Bangkok | Creative Director |
Nopharit Dusadeedumkoeng | J.Walter Thompson Bangkok | Copywriter |
Charnpanu Suchaxaya | J.Walter Thompson Bangkok | Art Director |
Rebecca Cortrell | Mattel East Asia | Senior Marketing Manager- Boys Brands |
Parattajariya Jalayanateja | J.Walter Thompson Bangkok | Managing Director |
Parinyaporn Srangsomwong | J.Walter Thompson Bangkok | Account Manager |
Duangporn Mujanatongsuk | Mindshare | Partner, Client Leadership |
Kiatsuda Chumjaijit | J.Walter Thompson Bangkok | Agency Producer |
Surachai Puthikulangkura | Illusion Co.,Ltd. | Photographer |
Surachai Puthikulangkura / Supachai U-Rairat | Illusion Co., Ltd. | Illustrator |
Somsak Pairew | Illusion Co., Ltd. | Production Producer |
HOT WHEELS is a brand that lives between reality and imagination. We made die-cast car toys with details resemble real-world cars, which allows kids to play HOT WHEELS with their limitless imagination.
HOT WHEELS is a brand that lives between reality and imagination. We made die-cast car toys with details resemble real-world cars, which allows kids to play HOT WHEELS with their limitless imagination. HOT WHEELS are not just typical toys but we are toys that spark kids’ imagination.
The campaign succeeded in bringing kid’s imagination to a new aspect that parents have never thought of before and it also changes their perspective on HOT WHEELS. Make them understand that HOT WHEELS are not just typical toys but we are toys that spark kids’ imagination.
When kids play with HOT WHEELS cars, they don’t perceive them as just toys. Kids imagine that they were driving a “real car” in the city. In their imagination, all objects will transform into buildings as if they were driving around the city. We want to show what kids’ imagination looks like when they play with their HOT WHEELS. Their favorite spots of the house, kitchen and living room, were selected for this campaign. The computer-generated imagery (CGI) technique is chosen to create adorable design of the cities from kid’s imagination.
The campaign succeeded in bringing kid's imagination to a new aspect that parents have never thought of before and it also changes their perspective on HOT WHEELS. Make them understand that HOT WHEELS are not just typical toys but we are toys that spark kids' imagination.