ALIVE IS OFFLINE

TitleALIVE IS OFFLINE
ClientGODREJ CONSUMER PRODUCTS
Product / ServiceCINTHOL PERSONAL CARE
CategoryB01. Posters
EntrantCREATIVELAND ASIA Mumbai , INDIA
Entrant Company CREATIVELAND ASIA Mumbai, INDIA
Advertising Agency CREATIVELAND ASIA Mumbai, INDIA

Brief Explanation

Cinthol wanted to convey the same message in a manner most relevant to today’s social media obsessed audience.

The Brief

Cinthol is one of the leading personal care brands in India. Under the banner of Alive Is Awesome, the brand has been propagating freshness and invigoration. It urges people to live moments that make them come alive.

Results

The Alive Is Offline film was viewed almost 5 million times across the internet. The campaign reached a total of 5,988,476 people on twitter. A total of 13,177,236 social media impressions were generated. The film has been viewed in over 190 countries. Cinthol’s brand awareness went up by 23%.

How the final design was conceived

Our campaign sprouted from a simple observation. The youth of today was missing out on the grandeur of the real world because they were was too busy admiring the online world. This gave birth to Alive Is Offline. The campaign was led by a digital film which juxtaposed frequently used online terminology against the beauty of the real world.

Indication of how successful the outcome was in the market

The Alive Is Offline film was viewed almost 5 million times across the internet. The campaign reached a total of 5,988,476 people on twitter. A total of 13,177,236 social media impressions were generated. The film has been viewed in over 190 countries. Cinthol's brand awareness went up by 23%.

Credits

Name Company Position
Sajan Raj Kurup Creativeland Asia Pvt.Ltd Creative Chairman
Anu Joseph Creativeland Asia Pvt.Ltd Executive Creative Director
Girish Narayandass Creativeland Asia Pvt.Ltd Senior Creative Partner - Copy
Seby John Creativeland Asia Pvt.Ltd Creative Partner - Copy
Radhika Sukhtankar Creativeland Asia Pvt.Ltd Senior Creative Partner - Art
Prasad Ramachandran Creativeland Asia Pvt.Ltd Senior Creative Partner - Art
Pranav Nayak Creativeland Asia Pvt.Ltd Young Creative Partner - Copy
Mithun Rajam Creativeland Asia Pvt.Ltd Young Creative Partner - Art
Swati Dua Creativeland Asia Pvt.Ltd Creative Operations Director
Ankit Mehta Creativeland Asia Pvt.Ltd Creative Partner- Digital
Gaurav Rastogi Creativeland Asia Pvt.Ltd Creative Operations Partner
Rohit Mani Creativeland Asia Pvt.Ltd Senior Creative Partner - Planning