Brief Explanation

Through time, SC ASSET has always been warmly entrusted from our homeowners because our focus is the belief that the needs of homeowners are always changing, and that we are willing to adapt with them in the future. Our progress can be seen in more than 30 projects, under SC ASSET's 5 principles of perfection. Vision: Thailand’s leading full-service real estate development corporation. Mission: A real estate development corporation with perfection for commitment to clients’ satisfaction and attention to every details.

The Brief

SC ASSET CORPORATION PLC. is a leading full-service real estate development corporation in Thailand. We started our business from managing successful office buildings rental, and expand to residential project development from 2003 onwards. We dedicate our focus on developing high quality products in all categories, from single detached houses, townhomes, condominiums and home offices. As well as our after sale services in re-sale and leasing, plus efficient 24 hour maintenance service. To deliver the joy to all our homeowners in SC FAMILY, we have designed events and activities for every SC ASSECT projects, because "we believe that a home is more than just a house, but the beginning of a good future"

How the final design was conceived

For the opening events of SALADAENG ONE, the developer wanted to have a souvenir that shares a classic yet sophisticated design experience with its guests to boast the brand's outstanding concept and design. However, the developer expected more than 350 guests at the opening events (including guests at the press conference), therefore it left quite a limited budget for the production of the souvenirs. To solve the limitation of budget allowance while still boast the brand's key message, the design team picked "chocolate" as the souvenir for the brand due to its reasonable cost of production yet classic enough to be a gift that no one would ever reject. In order for a souvenir to portray a memorable experience of SALADAENG ONE's timeless marble exterior design, the chocolate was specially made to resemble the colour of black marbles, the main material that will be used at the residence's reception area. The designer commissioned one of the well known chocolate producer for the work using high quality ingredient to ensure not only the attractive appearance but also great taste of the chocolate.

Indication of how successful the outcome was in the market

‘SALADAENG ONE’ is the new high-end condominium from SC ASSET Corporation PLC., Thailand's leading property development in luxury market. Located in one of the rarest neighbourhoods of Bangkok, SALADAENG ONE is listed at a very high rank of Bangkok's top-class highrise developments. The name 'ONE' is by no mean a coincidence. Apart from its one last location's privilege with a staggering view of Bangkok's historical park, it is also the one residence built to last with its timeless facade elements that are made by customised top class material that resembles the beauty of white marbles. Not only SALADEANG ONE's exterior design that outshines the others, but every inch of its interior design is also one big matters to the developer. A lot of material used at SALADAENG ONE are imported from different corners of the world, yet all are harmonised by the tone of black and white. To manifest a timeless charm through the stillness of its design while whispering metropolitan vibrant in its sophisticated simplicity, black and white marbles play an outstanding role in both of exterior and interior designs of the property.