BRAND LOVE

TitleBRAND LOVE
ClientTBWA\DAN MANILA
Product / ServiceADVERTISING AGENCY
CategoryB05. Self Promotion
EntrantTBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Entrant Company TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Advertising Agency TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES

Brief Explanation

In a country that already has may digital shops aggressively capturing the market, DAN needed an effective PR campaign to seize and keep clients. Because the Philippines is the social media capital of the country, almost all brands were found there as well, trying to capture their markets. The problem with those brands is social media rejects them most of the time, as people would rather interact with friends rather than see ads.

The Brief

TBWA DAN Manila is a relatively new digital agency in the Philippines. Generally, the digital landscape in the country is already advanced, especially social media, and this is evident in the vast number of digital agencies that have started business here.

Results

After the pics caught traction in Instagram, other brands began to approach DAN for their own special Instagram pic, and DAN gladly obliged. To date, the agency has created pics for all its brands, and these brands have happily posted them for people to like and love.

How the final design was conceived

The agency used social media to create Brand Love, a campaign that would get people to love its brands. DAN created special Instagram pics for its own brands. When liked in the social app, the heart that appears playfully interacts with the picture. People that saw and liked them had fun with and shared them. This caught the attention of other brands.

Indication of how successful the outcome was in the market

After the pics caught traction in Instagram, other brands began to approach DAN for their own special Instagram pic, and DAN gladly obliged. To date, the agency has created pics for all its brands, and these brands have happily posted them for people to like and love.

Credits

Name Company Position
MELVIN M. MANGADA TBWA\SANTIAGO MANGADA PUNO Chief Creative Officer
MELVIN M. MANGADA TBWA\SANTIAGO MANGADA PUNO Executive Creative Director
JOHN ED DE VERA TBWA\SANTIAGO MANGADA PUNO Creative Director
CHINO JAYME TBWA\SANTIAGO MANGADA PUNO Creative Director/Copywriter
NOLAN FABULAR TBWA\SANTIAGO MANGADA PUNO Associate Creative Director/Art Director
JOHN ED DE VERA TBWA\SANTIAGO MANGADA PUNO Art Director
MARISHKA B. DAVID TBWA\SANTIAGO MANGADA PUNO Business Unit Director