Title | NEW SPECIES |
Brand | SAMSUNG INDIA ELECTRONICS |
Product / Service | REFRIGERATOR |
Category | B01. Posters |
Entrant | CHEIL WORLDWIDE Gurgaon, INDIA |
Entrant Company | CHEIL WORLDWIDE Gurgaon, INDIA |
Advertising Agency | CHEIL WORLDWIDE Gurgaon, INDIA |
Name | Company | Position |
---|---|---|
Nima DT Namchu | CHEIL WORLDWIDE | Chief Creative Officer |
Somenath Chakraborty | CHEIL WORLDWIDE | Group Creative Director |
Krishnan Damodaran | CHEIL WORLDWIDE | Senior Creative Director |
Nitin Kushwaha | SIYAHI STUDIO | Illustrator |
Prantik Dutta | CHEIL WORLDWIDE | Production Manager |
Samsung Refrigerators come with the revolutionary Twin Cooling Technology which ensures there's no mixing of ordours in the refrigerator. The refrigerators use a separate evaporator and fan for each fridge and freezer compartment. This allows them to completely seal each area off from the other which will eliminate odor transfers. Samsung wanted us to make sure people were aware of the feature and its benefits, and thus they asked us to communicate the same in a simple yet impactful manner.
Samsung a household name in consumer durables, is the market leader in India in multiple product categories which also includes Refrigerators. The company stands for excellence and innovation in both their products and services while maintaining integrity in the work culture. Targeted towards the modern urban family, the Samsung Refrigerators come with the revolutionary Twin Cooling System which ensures there's no mixing of ordours in the refrigerator.
Our task was to inform people about the revolutionary Twin Cooling Technology, so we decided to do a set of in-store posters that highlighted the benefits of Twin Cooling Technology in a different way. The posters were stuck on the refrigerator doors and in and around the refrigerators at Samsung showrooms. The illustrated biological drawing look was designed to attract immediate attention.
The posters not only made sure sales and enquiries about the product went up dramatically, but also many a last minute decisions swung in favour of Samsung Refrigerators with the Twin Cooling Technology.