Brief Explanation

Client wants to attract more customers to come D&AD exhibition which are little known.

The Brief

We worked on the total design for D&AD awards 2014 exhibition in Japan, from promotional items to the exhibition space.

How the final design was conceived

The design message is “Creation”. The world in blue represents a creator’s mind where an idea is yet to be born. Information connects to one another: its perspective constantly switching from micro to macro - a continuous process of trial and error. The moment of creation is amazingly beautiful.

Indication of how successful the outcome was in the market

We designed the entire exhibition, from the poster to the interior space.