| Title | CREATION |
| Brand | YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO |
| Product / Service | D&AD AWARDS 2014 EXHIBITION IN JAPAN |
| Category | B07. Broadcast Design and Graphics |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | CREATIVE POWER UNIT Tokyo, JAPAN |
| Production Company 2 | TYO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yuya Furukawa | Dentsu Inc. | Executive Creative Director |
| Yoshihiro Yagi | Dentsu Inc. | Creative Director / Art Director |
| Haruko Tsutsui | Dentsu Inc. | Copywriter |
| Minami Otsuka | Creative Power Unit | Designer |
| Hirono Matsunaga | Dentsu Inc. | Designer |
| Haruko Nakatani | Creative Power Unit | Designer |
| Yoshiko Tomita | Dentsu Inc. | Producer |
| Shinya Tamura | Dentsu On Demand Graphic Inc. | Printing Director |
| Shunichi Takano | TYO PRODUCTIONS1 | Producer |
| Yuta Harasawa | TYO PRODUCTIONS1 | Producer |
| HORSTON | HORSTON | Director |
| Toru Sasaki | Handsome Tracks Inc. | Sound Producer |
Client wants to attract more customers to come D&AD exhibition which are little known.
We worked on the total design for D&AD awards 2014 exhibition in Japan, from promotional items to the exhibition space.
The design message is “Creation”. The world in blue represents a creator’s mind where an idea is yet to be born. Information connects to one another: its perspective constantly switching from micro to macro - a continuous process of trial and error. The moment of creation is amazingly beautiful.
We designed the entire exhibition, from the poster to the interior space.