Title | CREATION |
Brand | YOSHIDA HIDEO MEMORIAL FOUNDATION/ADVERTISING MUSEUM TOKYO |
Product / Service | D&AD AWARDS 2014 EXHIBITION IN JAPAN |
Category | B07. Broadcast Design and Graphics |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company | DENTSU Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Production Company | CREATIVE POWER UNIT Tokyo, JAPAN |
Production Company 2 | TYO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yuya Furukawa | Dentsu Inc. | Executive Creative Director |
Yoshihiro Yagi | Dentsu Inc. | Creative Director / Art Director |
Haruko Tsutsui | Dentsu Inc. | Copywriter |
Minami Otsuka | Creative Power Unit | Designer |
Hirono Matsunaga | Dentsu Inc. | Designer |
Haruko Nakatani | Creative Power Unit | Designer |
Yoshiko Tomita | Dentsu Inc. | Producer |
Shinya Tamura | Dentsu On Demand Graphic Inc. | Printing Director |
Shunichi Takano | TYO PRODUCTIONS1 | Producer |
Yuta Harasawa | TYO PRODUCTIONS1 | Producer |
HORSTON | HORSTON | Director |
Toru Sasaki | Handsome Tracks Inc. | Sound Producer |
Client wants to attract more customers to come D&AD exhibition which are little known.
We worked on the total design for D&AD awards 2014 exhibition in Japan, from promotional items to the exhibition space.
The design message is “Creation”. The world in blue represents a creator’s mind where an idea is yet to be born. Information connects to one another: its perspective constantly switching from micro to macro - a continuous process of trial and error. The moment of creation is amazingly beautiful.
We designed the entire exhibition, from the poster to the interior space.