Title | PEARL |
Brand | KEIO UNIVERSITY |
Product / Service | ECONOMICS ACADEMIC PROGRAMME BRANDING |
Category | B04. Publications & Brand collateral |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company | DENTSU Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Production Company | PEN. Tokyo, JAPAN |
Production Company 2 | CREATIVE POWER UNIT Tokyo, JAPAN |
Production Company 3 | YOKOHAMA SUPER FACTORY Yokohama, JAPAN |
Name | Company | Position |
---|---|---|
Yoshihiro Yagi | Dentsu Inc. | Creative Director/Art Director |
Haruko Tsutsui | Dentsu Inc. | Copywriter |
Tai Yoshimura | Dentsu Inc. | Creative Director |
Taiji Kimura | PEN.Inc. | Designer |
Minami Otsuka | Creative Power Unit | Designer |
Chihiro Kato | Dentsu Inc. | Designer |
Haruko Nakatani | Creative Power Unit | Designer |
Scott Lehman | Lehmanad | Copywriter |
Koji Wada | Dentsu Inc. | Agency Producer |
Masami Nagayama | Dentsu Inc. | Agency Producer |
Takahiro Akiyama | Dentsu Inc. | Planner |
Takaya Sakano | Photographer | |
Junpei Kato | Photographer | |
Mariko Kinoshita | Calligrapher | |
Kaori Ohtsuki | Yokohama Super Factory | Producer |
Shinya Tamura | Dentsu On Demand Graphic Inc. | Printing Director |
Our brief was to brand a new academic programme for one of Japan's oldest universities.
To let a Japanese university recognize as global and wants to increase the number of the examinees.
Our solution was to develop a comprehensive plan encompassing visual identity, strategic PR and advertising. Since the name of the programme is PEARL, we took the layered structure of pearls as a design motif to communicate the idea that students can grow in wisdom and knowledge like a pearl grows in beauty and lustre.
With bold, distinctive graphic design we presented the staid,conservative world of academia in a fresh new light.