CategoryB01. Posters
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company PEN. Tokyo, JAPAN
Production Company 2 CREATIVE POWER UNIT Tokyo, JAPAN

Brief Explanation

Our brief was to brand a new academic programme for one of Japan's oldest universities.

The Brief

To let a Japanese university recognize as global and wants to increase the number of the examinees.

How the final design was conceived

Our solution was to develop a comprehensive plan encompassing visual identity, strategic PR and advertising. Since the name of the programme is PEARL, we took the layered structure of pearls as a design motif to communicate the idea that students can grow in wisdom and knowledge like a pearl grows in beauty and lustre.

Indication of how successful the outcome was in the market

With bold, distinctive graphic design we presented the staid,conservative world of academia in a fresh new light.


Name Company Position
Yoshihiro Yagi Dentsu Inc. Creative Director/Art Director
Haruko Tsutsui Dentsu Inc. Copywriter
Tai Yoshimura Dentsu Inc. Creative Director
Taiji Kimura PEN.Inc. Designer
Minami Otsuka Creative Power Unit Designer
Chihiro Kato Dentsu Inc. Designer
Haruko Nakatani Creative Power Unit Designer
Scott Lehman Lehmanad Copywriter
Koji Wada Dentsu Inc. Agency Producer
Masami Nagayama Dentsu Inc. Agency Producer
Takahiro Akiyama Dentsu Inc. Planner
Shinya Tamura Dentsu On Demand Graphic Inc. Printing Director