|Product / Service||ECONOMICS ACADEMIC PROGRAMME BRANDING|
|Category||A01. 360 Brand & Identity Experience|
|Entrant||DENTSU Tokyo, JAPAN|
|Entrant Company||DENTSU Tokyo, JAPAN|
|Advertising Agency||DENTSU Tokyo, JAPAN|
|Production Company||PEN. Tokyo, JAPAN|
|Production Company 2||CREATIVE POWER UNIT Tokyo, JAPAN|
|Production Company 3||TYO Tokyo, JAPAN|
|Yoshihiro Yagi||Dentsu Inc.||Creative Director/Art Director|
|Haruko Tsutsui||Dentsu Inc.||Copywriter|
|Tai Yoshimura||Dentsu Inc.||Creative Director|
|Minami Otsuka||Creative Power Unit||Designer|
|Chihiro Kato||Dentsu Inc.||Designer|
|Haruko Nakatani||Creative Power Unit||Designer|
|Yusuke Kitani||Kaibutsu||Web Designer|
|Takuya Demura||CAVIAR||Film Director|
|Koji Wada||Dentsu Inc.||Agency Producer|
|Masami Nagayama||Dentsu Inc.||Agency Producer|
|Takahiro Akiyama||Dentsu Inc.||Planner|
|Shunichi Takano||TYO PRODUCTIONS1||Producer|
|Yuta Harasawa||TYO PRODUCTIONS1||Producer|
|Kaori Ohtsuki||Yokohama Super Factory||Producer|
Our brief was to brand a new academic programme for one of Japan's oldest universities. Our solution was to develop a comprehensive plan encompassing visual identity, strategic PR and advertising.
To let a Japanese university recognize as global and wants to increase the number of the examinees.
Since the name of the programme is PEARL, we took the layered structure of pearls as a design motif to communicate the idea that students can grow in wisdom and knowledge like a pearl grows in beauty and lustre. With bold, distinctive graphic design we presented the staid,conservative world of academia in a fresh new light.
With bold, distinctive graphic design we presented the staid, conservative world of academia in a fresh new light.