HONDA. BEAUTIFUL ENGINES

Silver Spike

Case Film

Presentation Board

TitleHONDA. BEAUTIFUL ENGINES
ClientHONDA MOTOR CO.
Product / ServiceMOTOR SHOW 2014-15
CategoryA01. 360 Brand & Identity Experience
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Advertising Agency 2 MORI Tokyo, JAPAN
Production Company PEN. Tokyo, JAPAN
Production Company 2 CREATIVE POWER UNIT Tokyo, JAPAN
Production Company 3 TYO Tokyo, JAPAN

Brief Explanation

Client wants to construct global branding at mortor show many people came all over the world.

The Brief

"Honda. Beautiful Engines." is a corporate branding campaign developed for the 2014–2015 motor show season. Starting with the insight that Honda is the world's largest engine manufacturer — producing everything from automobiles and motorcycles to marine engines, cultivators and lawnmowers, we developed the copy line, "Engines make the world go round." And to change the perception of engines from cold, impersonal machines into engines of human happiness, we used wit and bright, colorful motion graphics to present them in an entirely new way.

How the final design was conceived

We used wit and bright, colorful motion graphics to present engines in an entirely new way:poster,web.book.movie.

Indication of how successful the outcome was in the market

A corporate branding campaign developed for the 2014–2015 motor show season.

Credits

Name Company Position
Morihiro Harano Mori Inc. Creative Director
Yoshihiro Yagi Dentsu Inc. Art Director
Haruko Tsutsui Dentsu Inc. Copywriter
Taiji Kimura Pen.inc. Designer
Daisuke Hatakeyama Creative Power Unit Designer
Takuya Demura CAVIAR Film Director
Yusuke Kitani Kaibutsu Web Designer
Fumihito Katamura Photographer
Scott Lehman Lehmanad Copywriter
Nae Mikuni Dentsu Inc. Copywriter
Daisuke Asano Dentsu Inc. Copywriter
Chihiro Kato Dentsu Inc. Designer
Masashi Fujita Creative Power Unit Designer
Kazuhiro Yamamoto CAVIAR Motion Graphic Designer
Satoshi Yoshitake Cubesato Music
Yutaka Hasegawa Dentsu Inc. Agency Producer
Hidenori Kakinuma Dentsu Inc. Agency Producer
Misato Tachibana Mori Inc. Agency Producer
Shunichi Takano TYO PRODUCTIONS1 Producer
Yuta Harasawa TYO PRODUCTIONS1 Producer