WOOFI

TitleWOOFI
ClientJAKARTA ANIMAL AID NETWORK
Product / ServicePUBLIC SERVICE
CategoryE03. Other Packaging
EntrantBBDO INDONESIA Jakarta, INDONESIA
Entrant Company BBDO INDONESIA Jakarta, INDONESIA
Advertising Agency BBDO INDONESIA Jakarta, INDONESIA
Production Company GUSTO SIGN Bandung, INDONESIA
Production Company 2 DIGITALACTIVE PRODUCTION Jakarta, INDONESIA

Brief Explanation

Jakarta Animal Aid Network want to embrace people to start to care with stray dogs because Jakarta Animal Aid Network (JAAN) believe that dogs are our best friend.

The Brief

Jakarta Animal Aid Network (JAAN) is a non-governmental organization that committed to improving the welfare of animals in Indonesia including stray dogs that the number has increase to millions. They want to embrace people to start to care with stray dogs because JAAN believe that dogs are our best friend.

How the final design was conceived

We do a collaboration with a respected technologist and one of the leading 3D printing house in Indonesia to produce a well-integrated design and hardware.

Indication of how successful the outcome was in the market

The WooFI ConNECKtion has been invented. World’s first dog collar that integrated with 1.5 m range Wi-Fi router. Why? So whenever people need to stay connected with Wi-Fi, they also need to stay connected with the dog. This is just a start of the movement! 23 August 2015 is Paw Day with Jakarta Animal Aid Network (JAAN) You can start caring JAAN’s adorable stray dogs with The WooFI ConNECKtion, even adopt one of them!

Credits

Name Company Position
Randy Rinaldi BBDO Indonesia Executive Creative Director
Iqbal Khrisna BBDO Indonesia Art Director
Yohanes Chayadi BBDO Indonesia Art Director
Dastin Tedjakusuma BBDO Indonesia Graphic Designer
Bramuhadi Satria BBDO Indonesia Copywriter
Randy Rinaldi BBDO Indonesia Copywriter
Harinto Prabowo Freelancer Creative Director
Adie Prasetya Freelancer 3D Artist
Budi Tattoo Freelancer Mock Up Artist
Andrea Rinaldy Chromatic 3D Artist
Adhitya Pratama Gusto Sign Producer
Sonny Boncel Gumelar Gusto Sign Head of Creative Production
Utomo Rahardjo DIGITALACTIVE PRODUCTION Photographer
Shelly Lee DIGITALACTIVE PRODUCTION Producer
Andreas Petrus Rising Phoenix Productions Director Of Photography
Hantioso Wirjadi Rising Phoenix Productions Executive Producer
Agus Fatan Colours Post Editor
Rio Rizaldi Colour Post Online Editor
Aisyah Indra Colour Post Executive Producer
Randy Rinaldi BBDO Indonesia Account Supervisor