|Product / Service||HIBIKI|
|Entrant||HAKUHODO Tokyo, JAPAN|
|Entrant Company||HAKUHODO Tokyo, JAPAN|
|Advertising Agency||HAKUHODO Tokyo, JAPAN|
|Production Company||WONDERACTIVE Tokyo, JAPAN|
|Production Company 2||TIDE INC. Tokyo, JAPAN|
|Hideo Kato||Suntory Business Expert Limited||Creative Director|
|Kiyoshi Omori||SUN-AD Company Limited||Creative Director|
|Tomoshi Saida||HAKUHODO inc.||Creative Director|
|Shizuka Masuno||Suntory Business Expert Limited||Creative Producer|
|Ayaka Taniguchi||Suntory Business Expert Limited||Creative Producer|
|Tatsuki Ikezawa||HAKUHODO inc.||Art Director|
|Koji Nozawa||HAKUHODO inc.||Copywriter|
|Akihiro Takeda||HAKUHODO inc.||Account Executive|
|Tetsuro Jozaki||TIDE INC.||Designer|
|Syuichiro Suzuki||TIDE INC.||Designer|
|Keiichiro Kodera||TIDE INC.||Designer|
|SHOEI INC.||Paper Craft|
|Masahiko Furuta||RIZING inc.||Photo Retouch|
|Emi Toriumi||RIZING inc.||Photo Retouch|
|Aya Kusumi||Photo Retouch|
|Comnet Co., Ltd.||Paper Craft|
|Awagami Factory||Paper Craft|
|TAKEO CO., LTD.||Paper Craft|
The most outstanding characteristic of HIBIKI is its absolute harmony created by the varieties of pure whiskies delicately blended together. We expressed this absolute and beautiful harmony of pure whiskies confined in the bottle, using a motif that is called 'Ryusui-mon'. Ryusui-mon is an artistically expressed pattern of flowing water that was developed in ceramic art and traditional craft of Japan. We re-created this pattern,which has appeared in kimonos and screens, on the Japanese traditional washi-paper. It is an advertisement created with the delicate touches unique to Japan,just like HIBIKI can be produced only with the delicacy of this country.
HIBIKI – Blended Whisky that Represents Japan The word 'hibiki' means 'harmony' in Japanese. We try to convey the allure of this whisky we can be proud of to the world that is produced by the delicate climate of this country in uniquely Japanese creative expressions.
Japan's most representative blended whisky HIBIKI – it is produced only by the delicacy of this country. We visualized the allure of this whisky we can be proud of to the world, by the motif of Ryusui-mon (flowing water patter), uniquely Japanese. With the detailed graphics and the bar experience, we were successful to convey the unfathomable depth of its sense of beauty.
We held an invitational bar event in a century-old folk house, where people can experience the world of HIBIKI. The guests invited from all over the world indulged in the Japanese sense of beauty regardless of where they were from. By visualizing the brand identity of the product, and having it experienced, we were able to convey the latent allure of HIBIKI to the people of the world.