INCONVENIENT TRUTH - BEAR

TitleINCONVENIENT TRUTH - BEAR
ClientGREEN PEACE
Product/ServiceGREEN PEACE
CategoryB01. Posters
EntrantPUBLICIS SHANGHAI, CHINA
Entrant Company PUBLICIS SHANGHAI, CHINA
Advertising Agency PUBLICIS SHANGHAI, CHINA

Brief Explanation

To many petroleum companies, 2013 means a year of developing the arctic to a whole new level. However, adding one more drilling pad equals 300 thousand of barrels of petroleum leaked into the ocean. It not only causes ocean pollution, but also threatens the lives of so many organisms living in the ocean. Greenpeace pays close attention to the problem of arctic pollution, and expects more and more people notice what is happening in that outland place.

The Brief

People cannot live without petroleum, but people do not really know the harm of oil exploitation, not to mention noticing the major oil company looking at the arctic. We hope to make more and more people aware of the status

How the final design was conceived

Our Idea is to made a “specimen-box” like those displayed in museums, to show how much damage oil drilling does to the animals. We cooperate with an excellent 3D production company and producer, by adding STOCKPHOTOS, 3D models and hand paintings.

Indication of how successful the outcome was in the market

We earn a great deal of attention when this work is displayed in Museums, aquariums and galleries. People are really interest in this subject on SNS, when we publish this ad on the magazines and newspapers.

Credits

Name Company Position
Erik Vervroegen Publicis World Wide Global Chief CreativeDirector
Sheena Jeng Publicis China Chief Creative Officer
Will Tao Publicis Shanghai Creative Director/ArtDirector
Kc Arriwong Remix Creative Director
Zoe Zhao Publicis Shanghai Art Director
Xia Wang Publicis Shanghai Art Director
Hui Yao Publicis Shanghai Art Director
Nyah Sun Publicis Shanghai Art Director
Dola Qi Publicis Shanghai Copywriter
Anuchai Secharunputong Remix Props & Photography
Nok Pipattungkul Remix Producer
Jun Shao Freelancer 3D
Dicky Liu Pafassion Lab Retouching
Yuan Ting Publicis Shanghai Art Buyer