Title | UNWANTED HAIR EXPOSED UNDER THE SUN |
Brand | OMG CO. |
Product / Service | BEAUTY SALON L'ECRIN |
Category | B01. Posters |
Entrant | I&S BBDO Tokyo, JAPAN |
Entrant Company | I&S BBDO Tokyo, JAPAN |
Advertising Agency | I&S BBDO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yoshihisa Ogata | I&S BBDO | Exective Creative Director |
Yoshiyuki Kaneko | I&S BBDO | Art Director/Designer |
Kohei Omote | I&S BBDO | Copywriter |
SEiBIDO | SEiBIDO | Printer |
The poster is intended to remind those women of removing unwanted hair that is easily overlooked or left unshaved.
Women have more opportunities to show their skin as the hot season comes. Since most Japanese women have black hair, unwanted body hair is easy to notice.
Wavy cutouts are placed on a bikini bottom on a poster board. These cutouts normally blend in with the bikini design. However, when they are exposed to the sun, they make shadow and look like unwanted hair that is left unshaved. The poster uses a simple design and vivid colors to express an open feeling under the sun.
The poster was displayed on a wall near the beach. The unique message which would only appear under the sun contributed to an increase of inquiries to the salon.