A HAIR-FREE POSTER

TitleA HAIR-FREE POSTER
ClientOMG CO.
Product / ServiceBEAUTY SALON L'ECRIN
CategoryB01. Posters
EntrantI&S BBDO Tokyo, JAPAN
Entrant Company I&S BBDO Tokyo, JAPAN
Advertising Agency I&S BBDO Tokyo, JAPAN

Brief Explanation

Removal of unwanted body hair is a common headache for women. The target women are aware that unwanted hair is there but reluctant to take specific action.

The Brief

The poster maximizes the presence of unwanted hair and thus motivates the target women to remove hair.

How the final design was conceived

Countless numbers of triangle-shaped cutouts are placed on a white poster board. The cutouts stand upright to simulate unwanted hair in an attempt to give the audience an unpleasant feeling. A female body line is formed by using the contrast between the cutouts and the plain surface on the poster. The design depicts silky-smooth skin that can be brought by the service.

Indication of how successful the outcome was in the market

The poster was displayed in the store. The eye-catching design that looks as if numerous hair grows on a board contributed to an increase of inquiries to the salon.

Credits

Name Company Position
Yoshihisa Ogata I&S BBDO Exective Creative Director
Yoshiyuki Kaneko I&S BBDO Art Director/Designer
Kohei Omote I&S BBDO Copywriter
SEiBIDO SEiBIDO Printer