NAMASTE FOR NEPAL

TitleNAMASTE FOR NEPAL
ClientSAVE THE CHILDREN AUSTRALIA
Product / ServiceNEPAL EARTHQUAKE APPEAL FUNDRAISER
CategoryC01. Logo Design
EntrantDDB Sydney, AUSTRALIA
Entrant Company DDB Sydney, AUSTRALIA
Advertising Agency DDB Sydney, AUSTRALIA
Media Agency OMD SYDNEY, AUSTRALIA

Brief Explanation

We had to create a visual brand identity for our art auction that we could cary through all our communication elements. We wanted it to show how creativity has the power to help recreate the beauty of nepal despite it’s most recent earthquake.

The Brief

In April 2015 an earthquake devastated Nepal. Relief soon poured in but as the shockwaves wore off so did the urgency in support. To get Nepal top of mind again, we needed a fresh new approach. So we created Namaste for Nepal, an online art auction and reached out to artists near and far for help. Our campaign message focused on how artists have the power to create and that their influence has the power to change the world. Therefore our campaign was created by the artists.

Results

By displaying these pieces in major public transport centers, we encouraged the public to visit and bid on our online art auction and raised awareness around that fact that Nepal still needs ongoing support to truly recover from its most recent Earthquake. The support has been overwhelming with huge public interest and media coverage. So far we’ve raised over $7000 with the campaign still live for a further 4 weeks. That’s enough to help Save the Children buy 180 shelter kits which will provide 180 families with emergency shelter which will save lives in the coming up monsoon season.

How the final design was conceived

The logo displays the two central elements that evoke the campaign’s cause. A seismograph line has been created that displays part of Nepal’s devastating seismograph reading. Within the seismograph the Himalayan peaks are very delicately displayed offering a sense of hope that the beauty of Nepal can be rebuilt.

Indication of how successful the outcome was in the market

By displaying these pieces in major public transport centers, we encouraged the public to visit and bid on our online art auction and raised awareness around that fact that Nepal still needs ongoing support to truly recover from its most recent Earthquake. The support has been overwhelming with huge public interest and media coverage. So far we’ve raised over $7000 with the campaign still live for a further 4 weeks. That’s enough to help Save the Children buy 180 shelter kits which will provide 180 families with emergency shelter which will save lives in the coming up monsoon season.

Credits

Name Company Position
Toby Talbot DDB Sydney Chief Creative Officer
Steve Jackson DDB Sydney Creative Partner/ Copy Writer
Noah Regan DDB Sydney Creative Partner
Ramon Rodriguez DDB Sydney Head of Design & Art Director/Designer
Trong Ronakiat DDB Sydney Art Director
Shane Geffen DDB Sydney Copywriter
Leesa Murray DDB Sydney Art Buyer
Sevda Cemo DDB Sydney Head of Integrated Content
Robert Crispe DDB Sydney Content Creator
Libby Hams DDB Sydney Project Director
Tim Lunken DDB Sydney Project Manager
Irena/ Will Kerr DDB Sydney Digital Producer
Keira Tanko DDB Sydney Studio Manager