NAMASTE FOR NEPAL

TitleNAMASTE FOR NEPAL
ClientSAVE THE CHILDREN AUSTRALIA
Product / ServiceNEPAL EARTHQUAKE APPEAL FUNDRAISER
CategoryB02. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and other Greetings Cards
EntrantDDB Sydney, AUSTRALIA
Entrant Company DDB Sydney, AUSTRALIA
Advertising Agency DDB Sydney, AUSTRALIA
Media Agency OMD SYDNEY, AUSTRALIA
Production Company CARBON8 Sydney, AUSTRALIA

Brief Explanation

We needed to create a beautiful branded direct mail piece to invite people with deep pockets and big hearts to our wrap up event. It was important that the invite was visually appealing and embraced the brand aesthetic we’ve created for the larger campaign.

The Brief

In April 2015 an earthquake devastated Nepal. Relief soon poured in but as the shockwaves wore off so did the urgency in support. To get Nepal top of mind again, we needed a fresh new approach. So we created Namaste for Nepal, an online art auction and reached out to artists near and far for help. Our campaign message focused on how artists have the power to create and that their influence has the power to change the world. Therefore our campaign was created by the artists.

Results

Each direct mail is an invitation to the art auction finale that will take place in September. The support has been overwhelming with huge public interest and media coverage. So far we’ve raised over $7000 with the campaign still live for a further 4 weeks. That’s enough to help Save the Children buy 180 shelter kits which will provide 180 families with emergency shelter which will save lives in the coming up monsoon season.

How the final design was conceived

We created an elegant and engaging direct marketing piece to invite people to the art auction finale that uses lasercut techniques to reveal the brand and campaign. When closed the invite displays Nepal’s devastating seismograph reading. Upon opening, the invite reveals the artist’s vision to help re-create a nation through creativity. The design closely reflects the the concept used within the overall identity.

Indication of how successful the outcome was in the market

Each direct mail is an invitation to the art auction finale that will take place in September. The support has been overwhelming with huge public interest and media coverage. So far we’ve raised over $7000 with the campaign still live for a further 4 weeks. That’s enough to help Save the Children buy 180 shelter kits which will provide 180 families with emergency shelter which will save lives in the coming up monsoon season.

Credits

Name Company Position
Toby Talbot DDB Sydney Chief Creative Officer
Steve Jackson DDB Sydney Creative Partner/ Copy Writer
Noah Regan DDB Sydney Creative Partner
Ramon Rodriguez DDB Sydney Head of Design & Art Director/Designer
Trong Ronakiat DDB Sydney Art Director
Shane Geffen DDB Sydney Copywriter
Leesa Murray DDB Sydney Art Buyer
Libby Hams DDB Sydney Project Director
Tim Lunken DDB Sydney Project Manager
Keira Tanko DDB Sydney Studio Manager
Cushla Morton DDB Sydney Producer