Title | NAMASTE FOR NEPAL |
Brand | SAVE THE CHILDREN AUSTRALIA |
Product / Service | NEPAL EARTHQUAKE APPEAL FUNDRAISER |
Category | B02. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and other Greetings Cards |
Entrant | DDB Sydney, AUSTRALIA |
Entrant Company | DDB Sydney, AUSTRALIA |
Advertising Agency | DDB Sydney, AUSTRALIA |
Media Agency | OMD SYDNEY, AUSTRALIA |
Production Company | CARBON8 Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Toby Talbot | DDB Sydney | Chief Creative Officer |
Steve Jackson | DDB Sydney | Creative Partner/ Copy Writer |
Noah Regan | DDB Sydney | Creative Partner |
Ramon Rodriguez | DDB Sydney | Head of Design & Art Director/Designer |
Trong Ronakiat | DDB Sydney | Art Director |
Shane Geffen | DDB Sydney | Copywriter |
Leesa Murray | DDB Sydney | Art Buyer |
Libby Hams | DDB Sydney | Project Director |
Tim Lunken | DDB Sydney | Project Manager |
Keira Tanko | DDB Sydney | Studio Manager |
Cushla Morton | DDB Sydney | Producer |
We needed to create a beautiful branded direct mail piece to invite people with deep pockets and big hearts to our wrap up event. It was important that the invite was visually appealing and embraced the brand aesthetic we’ve created for the larger campaign.
In April 2015 an earthquake devastated Nepal. Relief soon poured in but as the shockwaves wore off so did the urgency in support. To get Nepal top of mind again, we needed a fresh new approach. So we created Namaste for Nepal, an online art auction and reached out to artists near and far for help. Our campaign message focused on how artists have the power to create and that their influence has the power to change the world. Therefore our campaign was created by the artists.
Each direct mail is an invitation to the art auction finale that will take place in September. The support has been overwhelming with huge public interest and media coverage. So far we’ve raised over $7000 with the campaign still live for a further 4 weeks. That’s enough to help Save the Children buy 180 shelter kits which will provide 180 families with emergency shelter which will save lives in the coming up monsoon season.
We created an elegant and engaging direct marketing piece to invite people to the art auction finale that uses lasercut techniques to reveal the brand and campaign. When closed the invite displays Nepal’s devastating seismograph reading. Upon opening, the invite reveals the artist’s vision to help re-create a nation through creativity. The design closely reflects the the concept used within the overall identity.
Each direct mail is an invitation to the art auction finale that will take place in September. The support has been overwhelming with huge public interest and media coverage. So far we’ve raised over $7000 with the campaign still live for a further 4 weeks. That’s enough to help Save the Children buy 180 shelter kits which will provide 180 families with emergency shelter which will save lives in the coming up monsoon season.