NAMASTE FOR NEPAL

TitleNAMASTE FOR NEPAL
ClientSAVE THE CHILDREN AUSTRALIA
Product / ServiceNEPAL EARTHQUAKE APPEAL FUNDRAISER
CategoryA01. 360 Brand & Identity Experience
EntrantDDB Sydney, AUSTRALIA
Entrant Company DDB Sydney, AUSTRALIA
Advertising Agency DDB Sydney, AUSTRALIA
Media Agency OMD SYDNEY, AUSTRALIA
Production Company PASSION PICTURES Melbourne, AUSTRALIA

Brief Explanation

Our campaign message focused on how artists have the power to create and that their influence has the power to change the world. Therefore our campaign was co-created by with the artists. Every piece of the campaign was designed to illicit an emotional and drive the public to the auction site to bid on the artwork.

The Brief

In April 2015 an earthquake devastated Nepal. Relief soon poured in but as the shockwaves wore off so did the urgency in support. To get Nepal top of mind again, we needed a fresh new approach. So we created Namaste for Nepal, an online art auction and reached out to artists near and far for help.

Results

By displaying these pieces in major public transport centers, online, on our social pages and through direct mail, we encouraged the public to visit and bid on our online art auction and raised awareness around that fact that Nepal still needs ongoing support to truly recover. The support has been overwhelming with huge public interest and media coverage. So far we’ve raised over $7000 with the campaign still live for a further 4 weeks. That’s enough to help Save the Children buy 180 shelter kits which will provide 180 families with emergency shelter which will save lives in the coming up monsoon season.

How the final design was conceived

Each element featured an artistic element where creativity was shown to help raise Nepal. The logo was created using Nepal’s seismograph intertwined with the Himalaya’s giving a sense of hope. Each poster recreated a scene from the devastation in Nepal in a creative and visually emotional way using artist materials. And an emotionally driven hand-drawn animation brought the campaign to life online and encouraged the public to visit our auction site. Posters were designed in collaboration with our artists to promote the art auction. Each piece recreated a scene from the devastation in Nepal in a creative and visually emotional way using artist materials. This brought our campaign message to life, that although nature destroys, artists have the power to create.

Indication of how successful the outcome was in the market

By displaying these pieces in major public transport centers, online, on our social pages and through direct mail, we encouraged the public to visit and bid on our online art auction and raised awareness around that fact that Nepal still needs ongoing support to truly recover. The support has been overwhelming with huge public interest and media coverage. So far we’ve raised over $7000 with the campaign still live for a further 4 weeks. That’s enough to help Save the Children buy 180 shelter kits which will provide 180 families with emergency shelter which will save lives in the coming up monsoon season.

Credits

Name Company Position
Toby Talbot DDB Sydney Chief Creative Officer
Steve Jackson DDB Sydney Creative Partner/ Copy Writer
Noah Regan DDB Sydney Creative Partner
Ramon Rodriguez DDB Sydney Head of Design & Art Director/Designer
Trong Ronakiat DDB Sydney Art Director
Shane Geffen DDB Sydney Copywriter
Leesa Murray DDB Sydney Art Buyer
Sevda Cemo DDB Sydney Head of Integrated Content
Robert Crispe DDB Sydney Content Creator
Libby Hams DDB Sydney Project Director
Tim Lunken DDB Sydney Project Manager
Irena/ Will Kerr DDB Sydney Digital Producer
Keira Tanko DDB Sydney Studio Manager
David Bell David Bell Illustrator
Danny Eastwood Pool Collective Photographer
John Robertson Passion Pictures Director