IMAGINATION CHANGES THE WORLD

TitleIMAGINATION CHANGES THE WORLD
ClientSHACHIHATA
Product / ServiceEPONTE EDUCATION TOY
CategoryB06. Promotional Items
EntrantDENTSU INC. CHUBU Nagoya, JAPAN
Entrant Company DENTSU INC. CHUBU Nagoya, JAPAN
Advertising Agency DENTSU INC. CHUBU Nagoya, JAPAN
Production Company TAKI C1 NAGOYA, JAPAN

Brief Explanation

" eponte " is an education toy that strongly believes imagination can change the world. “eponte” inspires children’s imagination not only through the product, but also by package.

The Brief

SHACHIHATA is a stamp maker. Their clients are mainly business persons. For enlarging their business, SHACHIHATA join in to the toy industry.

How the final design was conceived

"At first sight, the package looks like pictures printed for children, however, each picture is a motif for environmental and social issues. The pictures on the boxes changes by changing the point of view. It is the message from “eponte” that the future can be changed negatively or positively just by looking at the world from different angles. "

Indication of how successful the outcome was in the market

"This package stimulated imagination and the creativity of children. In addition, it taught many parents and children about the splendor of imagination that can change the future.

Credits

Name Company Position
Michihito Dobashi DENTSU INC. Creative Director
Yoshihisa Ozaki DENTSU INC. Creative Director
Kishiomi Wakahara DENTSU INC. Creative Director
Kotoha Tanaka DENTSU INC. Copywriter
Yunosuke Kunimoto DENTSU INC. Copywriter
MASAHIRO FURUKAWA TAKI C1 co.,ltd Art Director
YASUSHI MIYAIRI/ DAI MURAKAMI/HIROSHI TAKASAKI/YUKO NAKAYAMA DENTSU INC. Agency Producer
MASAHIRO FURUKAWA/KEITA NAKAO/AYAKA DEGUCHI/MAYUMI SUMI/NAOMI TAKAMOTO TAKI C1 co.,ltd Designer
Yoshihiro Ozaki Studiowork Inc. Photographer
MASAHIRO FURUKAWA/TAKASHI KADOSHIMA/TOMOKA KOSHIISHI TAKI C1 co.,ltd Typography
MAKI SATO/KEISUKE TAKINO/SHIORI TAKEUCHI/ DENTSU INC. Planner
SATORU OZAWA/NOBUYUKI SUGIHARA/NARIHITO KATO/HIROYUKI INAISHI DENTSU INC. PRINTING DIRECTOR
SATOMI YOSHIDA RETOUCHER
Yoshitaka Kondo C3film Co./Ltd. Director
YOSHIHIRO OZAKI/KEISUKE KOTANI Cinematographer
TSUTOMU KONDO/KOICHI UMEMURA/KENTO SUGIYAMA C3film Co./Ltd. Film Producer
TAKAYA HATTORI DEE STUDIO Sound Production Company