Brief Explanation

" eponte " is an education toy that strongly believes imagination can change the world. “eponte” inspires children’s imagination not only through the product, but also by package.

The Brief

SHACHIHATA is a stamp maker. Their clients are mainly business persons. For enlarging their business, SHACHIHATA join in to the toy industry.

How the final design was conceived

"At first sight, the package looks like pictures printed for children, however, each picture is a motif for environmental and social issues. The pictures on the boxes changes by changing the point of view. It is the message from “eponte” that the future can be changed negatively or positively just by looking at the world from different angles. "

Indication of how successful the outcome was in the market

"This package stimulated imagination and the creativity of children. In addition, it taught many parents and children about the splendor of imagination that can change the future.