| Title | IMAGINATION CHANGES THE WORLD |
| Brand | SHACHIHATA |
| Product / Service | EPONTE EDUCATION TOY |
| Category | B06. Promotional Items |
| Entrant | DENTSU INC. CHUBU Nagoya, JAPAN |
| Entrant Company | DENTSU INC. CHUBU Nagoya, JAPAN |
| Advertising Agency | DENTSU INC. CHUBU Nagoya, JAPAN |
| Production Company | TAKI C1 NAGOYA, JAPAN |
| Name | Company | Position |
|---|---|---|
| Michihito Dobashi | DENTSU INC. | Creative Director |
| Yoshihisa Ozaki | DENTSU INC. | Creative Director |
| Kishiomi Wakahara | DENTSU INC. | Creative Director |
| Kotoha Tanaka | DENTSU INC. | Copywriter |
| Yunosuke Kunimoto | DENTSU INC. | Copywriter |
| MASAHIRO FURUKAWA | TAKI C1 co.,ltd | Art Director |
| YASUSHI MIYAIRI/ DAI MURAKAMI/HIROSHI TAKASAKI/YUKO NAKAYAMA | DENTSU INC. | Agency Producer |
| MASAHIRO FURUKAWA/KEITA NAKAO/AYAKA DEGUCHI/MAYUMI SUMI/NAOMI TAKAMOTO | TAKI C1 co.,ltd | Designer |
| Yoshihiro Ozaki | Studiowork Inc. | Photographer |
| MASAHIRO FURUKAWA/TAKASHI KADOSHIMA/TOMOKA KOSHIISHI | TAKI C1 co.,ltd | Typography |
| MAKI SATO/KEISUKE TAKINO/SHIORI TAKEUCHI/ | DENTSU INC. | Planner |
| SATORU OZAWA/NOBUYUKI SUGIHARA/NARIHITO KATO/HIROYUKI INAISHI | DENTSU INC. | PRINTING DIRECTOR |
| SATOMI YOSHIDA | RETOUCHER | |
| Yoshitaka Kondo | C3film Co./Ltd. | Director |
| YOSHIHIRO OZAKI/KEISUKE KOTANI | Cinematographer | |
| TSUTOMU KONDO/KOICHI UMEMURA/KENTO SUGIYAMA | C3film Co./Ltd. | Film Producer |
| TAKAYA HATTORI | DEE STUDIO | Sound Production Company |
" eponte " is an education toy that strongly believes imagination can change the world. “eponte” inspires children’s imagination not only through the product, but also by package.
SHACHIHATA is a stamp maker. Their clients are mainly business persons. For enlarging their business, SHACHIHATA join in to the toy industry.
"At first sight, the package looks like pictures printed for children, however, each picture is a motif for environmental and social issues. The pictures on the boxes changes by changing the point of view. It is the message from “eponte” that the future can be changed negatively or positively just by looking at the world from different angles. "
"This package stimulated imagination and the creativity of children. In addition, it taught many parents and children about the splendor of imagination that can change the future.