Title | UNIPLAY |
Brand | UNIQLO SINGAPORE |
Product / Service | HOLIDAY CAMPAIGN |
Category | B08. Digital Design |
Entrant | DENTSU SINGAPORE, SINGAPORE |
Entrant Company | DENTSU SINGAPORE, SINGAPORE |
Advertising Agency | DENTSU SINGAPORE, SINGAPORE |
Name | Position |
---|---|
Heok Seong Ng | Executive Creative Director |
Khoo Meng Hau | Senior Creative Group Head |
Justin Kuruvilla | Creative Group Head |
Leah Juaymah Casapao Mababangloob | Digital Art Director |
Stefanie Conceicao | Copywriter |
Melissa Zhuo | Copywriter |
Judy Seah | Business Director |
Nicole A. Lee | Senior Account Manager |
Michelle Wong Su Yin | Senior Account Executive |
Joel Tan | Project Executive |
To create a tactical holiday campaign that would help UNIQLO stay top-of-mind during the highly competitive holiday sales season.
UNIQLO is an apparel brand that caters to age groups primarily 15 - 20 years.
- UNIPLAY had players coming back for more with over 840,000 daily gameplays - The campaign saw 150% increase in participation form the previous year - UNIQLO topped the style and sales charts, gaining 17.5% of the market
Instead of just focusing on seasonal blasts, we created a more social and sustainable platform to engage our customers – UNIPLAY! A new twist to a classic gaming experience, UNIPLAY challenged people to put their pinball skills to the test online, and win a grand prize trip to Tokyo. They could also earn a guaranteed mini gift everyday. The more they scored, the better prizes they won. And the higher their chances of visiting the home UNIQLO. Working seamlessly across mobile, tablet and desktop interfaces, a smart background API was programmed to identify gamer’s demographics, and directly reach out to customers and initiate customised e-CRM activities.
UNIPLAY had players coming back for more with over 840,000 daily gameplays - The campaign saw 150% increase in participation form the previous year - UNIQLO topped the style and sales charts, gaining 17.5% of the market