BILLY APPLE CIDER

TitleBILLY APPLE CIDER
ClientBILLY APPLE
Product / ServiceCIDER BEVERAGE
CategoryE02. Drinks
EntrantSAATCHI DESIGN WORLDWIDE Auckland, NEW ZEALAND
Entrant Company SAATCHI DESIGN WORLDWIDE Auckland, NEW ZEALAND
Advertising Agency SAATCHI DESIGN WORLDWIDE Auckland, NEW ZEALAND

Brief Explanation

Billy Apple® is a world renowned artist. To deliver his life-long ambition of creating a commercially viable, sustainable product we conceptualised and developed Billy Apple Cider.

The Brief

Billy Apple® is a world renowned artist. To deliver his life-long ambition of creating a commercially viable, sustainable product we conceptualised and developed Billy Apple Cider.

How the final design was conceived

The perfect package, blending art and design with commercial acumen.

Indication of how successful the outcome was in the market

Billy Apple Cider is distributed by one of the country’s largest wine merchants. Just three weeks after launch the cider is stocked in a number of leading retailers and has clearly caught the imagination of consumers.

Credits

Name Company Position
Derek Lockwood Saatchi Design Worldwide Creative Director
Kane McPherson Saatchi Design Worldwide Graphic Designer
Anushka Bihari Saatchi Design Worldwide Graphic Designer
Michael Bevin Saatchi Design Worldwide Graphic Designer
Callum Bakker Saatchi Design Worldwide Production Manager
Billy Apple